Vine Program: Info Every Seller Needs to Know
Hello Sellers!
We're excited to create a space where you can learn about and discuss the Amazon Vine program - an initiative that invites Amazon's most trusted reviewers to post opinions about new products and help customers make informed purchase decisions.
📋 Program Prerequisites:
To participate in Vine, you must:
Be a Professional Selling Partner
Have a Brand Representative or Reseller role assigned to a registered brand in Brand Registry
Have an active FBA listing
💡 Product Eligibility Requirements:
Your items must:
Have a Brand Representative or Reseller role assigned to a registered brand in Brand Registry
Have fewer than 30 reviews on the product detail page
Have an active FBA listing
Not be an adult or digital product
Have an image and a description
❗ Important Notes:
You'll be charged an enrollment fee once per parent ASIN depending on your tier
No fee will be charged if the enrolled product doesn't receive reviews within 90 days
Products requiring bundling multiple products for delivery or review are excluded
Products requiring reviewers to separately order another product for review are excluded
Accessories for widely-owned products (like cases for popular mobile phones) are permitted
⚠️ Critical Policy Information:
Vine does not support bundling or splitting of ASINs or case-packs. If you merge ASINs after receiving Vine reviews, some reviews may be lost in the process. To protect your Vine reviews and maintain program compliance, avoid merging or unmerging ASINs that have participated in the program.
💭 Share your experiences: How has Vine helped build awareness for your products? What results have you seen with slow-start ASINs? What tips would you share with sellers considering the program?
Share your insights in the comments below! Don't forget to upvote helpful replies to highlight valuable information for the community.
Looking forward to learning from your Vine experiences!
Remember: Your shared knowledge can help other sellers make informed decisions about participating in the program.
Vine Program: Info Every Seller Needs to Know
Hello Sellers!
We're excited to create a space where you can learn about and discuss the Amazon Vine program - an initiative that invites Amazon's most trusted reviewers to post opinions about new products and help customers make informed purchase decisions.
📋 Program Prerequisites:
To participate in Vine, you must:
Be a Professional Selling Partner
Have a Brand Representative or Reseller role assigned to a registered brand in Brand Registry
Have an active FBA listing
💡 Product Eligibility Requirements:
Your items must:
Have a Brand Representative or Reseller role assigned to a registered brand in Brand Registry
Have fewer than 30 reviews on the product detail page
Have an active FBA listing
Not be an adult or digital product
Have an image and a description
❗ Important Notes:
You'll be charged an enrollment fee once per parent ASIN depending on your tier
No fee will be charged if the enrolled product doesn't receive reviews within 90 days
Products requiring bundling multiple products for delivery or review are excluded
Products requiring reviewers to separately order another product for review are excluded
Accessories for widely-owned products (like cases for popular mobile phones) are permitted
⚠️ Critical Policy Information:
Vine does not support bundling or splitting of ASINs or case-packs. If you merge ASINs after receiving Vine reviews, some reviews may be lost in the process. To protect your Vine reviews and maintain program compliance, avoid merging or unmerging ASINs that have participated in the program.
💭 Share your experiences: How has Vine helped build awareness for your products? What results have you seen with slow-start ASINs? What tips would you share with sellers considering the program?
Share your insights in the comments below! Don't forget to upvote helpful replies to highlight valuable information for the community.
Looking forward to learning from your Vine experiences!
Remember: Your shared knowledge can help other sellers make informed decisions about participating in the program.
0 replies
Seller_muWGPv0Y6PgOb
I tend to get a lot of Vine reviewers give similar reviews along the lines of 'This is not something I am into so it may appeal to those who are into this' - and in turn a star is deducted. Is there any way to address reviewers claiming items that they clearly have no actual interest in, as it skews the reviews wildly.
Seller_G1JvrEXJlgKdK
Hi all – and Amazon, please address this.
Vine reviewers can be outrageous, and sellers are increasingly fed up with it.
One of our ASINs received a Vine review from a customer who got the product for free. The item was received exactly as advertised: an oversized loofah. The reviewer then left a negative review stating that it was “oversized and too big” and that her husband thought it would be better used on a car. Seriously?
Is there no mechanism for Amazon to check or suppress reviews when they get this unreasonable? We did our part. The product was as described, with no issues and no misrepresentation. Because this ASIN only had two other reviews, this single Vine review dropped the rating from 5 stars to 3 stars, damaging the product’s visibility, pricing position, and sales.
What makes this more frustrating is that the identical 3-pack version of the same product is performing very well. The difference is not quality — it is the impact of one careless Vine review, which has effectively suppressed this listing.
It’s hard not to take this personally when Amazon allows this to happen and sellers absorb the damage.
For a paid service (£72 for 10 reviews), the least that should be expected is some level of quality control — especially where reviews contain misleading claims or inappropriate language. We have reported Vine reviews before where no action was taken.
One example involved a reviewer who did not read our instructions (which clearly state to use soap to soften a natural sea sponge) and instead wrote that the sponge was “rougher than my dog’s ***” — word for word. Amazon has allowed this to remain live on our listing, yet the same language cannot even be typed in your own systems.
Another Vine reviewer failed to read the packaging, which clearly states that the SeaSponge is vacuum sealed. They left a negative review saying it arrived “flat as a pancake and went in the bin.” Again, no action was taken. For context, this is equivalent to leaving a negative review on a new mattress because it arrived rolled and compressed.
I am not asking Amazon to fix poor judgement in customers.
I am asking for Vine reviews to be monitored and moderated properly, especially when they are based on:
Failure to read listings or instructions
Misunderstanding clearly stated product features
Use of profane or inappropriate language
I am fully confident there are sellers with far worse stories and far greater damage than ours.
Personally, I’ve always believed that if you have nothing constructive to say — especially when receiving a product for free — then it should at least be based on correct use and understanding. Vine reviewers are becoming increasingly entitled and disconnected from how a genuine customer would assess a product.
At this stage, I am requesting:
Removal from the Vine programme
A refund of the Vine fee
Removal of Vine reviews on our listings that contain profanity or violate Amazon’s review guidelines
Thanks,
Atlantix Accessories Group LTD
Frankie Canterbury
Managing Director
