New products/listing feed file created with EAN/ASIN, assigned to the wrong Brand
Hello,
We have a large shipment of stock which has already been assigned barcodes/EANS, when creating the feed file I mistakenly entered the incorrect Brand Name "Wallace and Gromit", The correct Brand would be "Pokémon".
(we are not the brand owners of either of these brands, we just have permission to sell under them (Brand Approval))
These are new products so no sales, reviews or activity has been seen on the new ASIN's created. We have tried deleting the products and re-uploading with the correct data with no success. We have tried multiple times to resolve the case through the Amazon Support (Amazon Brand Registry Support) only to be told only to creating new EAN's for all the products is the only way.
I understand why Brand names are protected to stop abuse, but there are fresh ASIN's with zero activity, which are basically defunct / un-usable by anybody in the future anyway.....
Its frustrating to see when other posts on the subject show companies having their brands changed / hi-jacked, and a genuine mistake like this is unfixable..
Is there really no way to get Amazon to change the Brand allocated to this ASIN, or is it possible to even have Amazon delete the ASIN's entirely so we can re-uploaded our Feed file with the EAN'S and create new correct ones?
Any advice would be appreciated.
Regards
3 replies
Seller_iYCrwoyqEYtxD
Hi
We have been told previously that if you delete all instances of the ASIN (that would mean everyone who had products with those EANs would have to delete theirs too), leave the Amazon catalogue 48 hours to refresh, then upload again, that this is how you can change the Brand.
It has worked once before, but I don't know if Seller Support actioned something to make it work?
The other approach would be to get the manufacturer to re-issue new barcodes for the product line involved. Some manufacturers are more sympathetic than others - it depends on how many products have gone out with the barcodes that you've incorrectly branded.
Good luck!
Glenn_Amazon
Hi there @Seller_McC1AeMLlbrJu,
In general Amazon does not allow the change of Brands for any reason. You may however be able to solve this issue by following the steps mentioned on the Product detail page rules:
If you believe that the brand or manufacturer name on an existing ASIN is incorrect, contact Selling Partner Support and provide all available evidence to support your position. This includes if you are unable to list a product with the correct UPC because that UPC is already in use for another ASIN. Do not make changes to the original ASIN. Instead contact Selling Partner Support with proof of UPC ownership and request that they create a new ASIN for the same UPC.
If you have any difficulties, please provide your Case ID and we can see what escalation options can be provided. Thank you for your understanding.
-Glenn
