Competitors using my brand name as keyword

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Seller_bj9XKWTiFenUA

Competitors using my brand name as keyword

When I search for my trademarked brand name in Amazon search I get my products up top and then a bunch of my competitors listings below. Is this because they have used my brand name as a keyword in their listings?

Is this legal?

Of course it could just be that Amazon’s algorithm is showing related items, but when I search on other markets (FR, ES, IT, DE) I only see my products. We are new to those markets so it’s possible that competitors haven’t updated their keywords yet.

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Tags:Keywords, Search
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