High Featured Offer Eligibility (80-90%) but no Buy Box on FBM
Hello Everyone,
I am facing a persistent issue with the Featured Offer (Buy Box) on my FBM (Fulfillment by Merchant) listings and would appreciate some guidance or insights from the community.
Here is the situation with my account:
Account Health: Perfect/Healthy, no policy violations.
Fulfillment: I use both FBA and FBM. FBA listings are performing fine, but FBM listings are completely missing the Featured Offer.
Account Age: I have been actively selling and working on this account for over 2 months now.
Metrics: My Featured Offer Eligibility (Feature Offer % in Seller Central) shows as 90% globally and 80% specifically for the United States.
Performance: I always dispatch orders on time, deliver promptly, and maintain a fast response time to all buyer messages.
Despite having high eligibility percentages and great account health, I am still not winning the Featured Offer on my live FBM listings. Interestingly, a few variations on some listings do show the Featured Offer, but it is completely missing from the vast majority of my listings.
Given that a significant amount of time has passed and all my performance metrics are strong, why am I still not winning the Buy Box on my FBM inventory? Has anyone else faced this specific issue where eligibility is high but actual placement doesn't reflect it?
Any advice on how to resolve this or get Amazon to refresh the system eligibility would be highly appreciated.
Thank you!
High Featured Offer Eligibility (80-90%) but no Buy Box on FBM
Hello Everyone,
I am facing a persistent issue with the Featured Offer (Buy Box) on my FBM (Fulfillment by Merchant) listings and would appreciate some guidance or insights from the community.
Here is the situation with my account:
Account Health: Perfect/Healthy, no policy violations.
Fulfillment: I use both FBA and FBM. FBA listings are performing fine, but FBM listings are completely missing the Featured Offer.
Account Age: I have been actively selling and working on this account for over 2 months now.
Metrics: My Featured Offer Eligibility (Feature Offer % in Seller Central) shows as 90% globally and 80% specifically for the United States.
Performance: I always dispatch orders on time, deliver promptly, and maintain a fast response time to all buyer messages.
Despite having high eligibility percentages and great account health, I am still not winning the Featured Offer on my live FBM listings. Interestingly, a few variations on some listings do show the Featured Offer, but it is completely missing from the vast majority of my listings.
Given that a significant amount of time has passed and all my performance metrics are strong, why am I still not winning the Buy Box on my FBM inventory? Has anyone else faced this specific issue where eligibility is high but actual placement doesn't reflect it?
Any advice on how to resolve this or get Amazon to refresh the system eligibility would be highly appreciated.
Thank you!
1 reply
Thea_Amazon
Hey @Seller_MikMlMBzA9imu
Thank you for reaching out on the Seller Forums regarding your Featured Offer (Buy Box) concerns on your FBM listings.
I understand the frustration — your account health is strong, your eligibility percentage is high (80-90%), and you're meeting performance metrics, yet the Featured Offer isn't appearing on most of your FBM listings. Let me share some important context:
Key Points to Understand:
- Eligibility ≠ Winning: Featured Offer Eligibility means your offer qualifies to compete for the Buy Box, but it doesn't guarantee placement. Amazon uses a two-step process — first eligibility verification, then offer comparison among all eligible sellers on that ASIN.
- Multiple Factors at Play: The Featured Offer algorithm evaluates 25+ variables including competitive pricing, delivery speed/promise, seller ratings, fulfilment reliability, and stock availability. Delivery speed is a critical factor that can override other advantages.
- FBM vs FBA Consideration: FBA offers typically have a built-in advantage due to Amazon's fulfilment network providing faster, more reliable delivery promises. FBM sellers need to be especially competitive on delivery speed and landed price (price + shipping) to win.
- Price Competitiveness: Ensure your total landed price (product price + shipping) is competitive not just against other Amazon sellers, but also against prices found at other reputable external retailers. Offers priced above the Competitive External Price may be ineligible to be featured.
Recommended Actions:
- Review your Pricing Health Dashboard in Seller Central (Pricing > Pricing Health) to identify any pricing opportunities or offers flagged as uncompetitive.
- Consider enrolling in Automate Pricing to dynamically match or stay competitive with the Featured Offer price.
- Ensure your shipping templates offer the fastest possible delivery promise for your FBM listings.
- Verify each ASIN's eligibility individually by going to Manage Inventory and enabling the "Featured Offer Eligible" column in Preferences.
Please reach out to us if you have any more questions regarding this.
Best Regards,
Thea
