Buy Box Percentage - Confused!
Hi All.
This has been bugging me for a while so I need some help with it. One of our products is a best seller on Amazon with high sales volume. We’re the only seller, we’re Amazon’s Choice for a high volume keyword and there are no other sellers on the listing. So, we always have the buy box (because there’s no one else to get it).
However, sometimes our buy box percentage drops to 95%, 94% etc etc.
Over the last few days it has dropped to it’s lower ever level of 46%.
I can’t get my head around it. We’ve had the buy box the entire time and sales have remained the same. There’s seems to be confusion about this ‘Buy Box Wins’ percentage figure when I research it online.
Can anyone enlighten me?
1 reply
Seller_fTHw0bbzSUL9L
We experienced something similar recently. The only thing we were able to observe is that the number of “page reviews” reported on those ASINs jumped materially for an unknown reason. Some have suggested some sort of bot scraping, etc.
There hasn’t been a discernable impact on sales.
