Automatic minimum thresholds for order handling capacity
Note: This article was updated on February 7, 2025, to update the effective date of the change.
Effective February 24, 2025, we'll automatically set a minimum threshold for you in Seller Central's order handling capacity feature. This number shows you a conservative estimate of the volume capacity you can handle based on your average daily orders over the past 30 days.
We'll recalculate the minimum order handling capacity every week based on your historical data. If you fall below the minimum order handling capacity, we'll automatically adjust the threshold so it's closer to what you've been able to handle. You can set a higher limit at any time in Order handling settings.
The order handling capacity feature allows you to set a limit for the number of orders you can manage in a day. Once this limit is reached, customers who browse your products will see a delivery promise that's a day longer, and you'll have an additional day of handling time. This provides customers with more accurate delivery dates and can help you avoid late shipment rates when you receive more orders than you can manage.
Note that order handling capacity only applies to Standard and Free Economy shipping options, not to Premium Shipping or Seller Fulfilled Prime orders.
For more information, go to Modify order handling capacity.
72 replies
Seller_3qllv6SY8mdjV
My prediction of an anouncment coming later in the year:
"Effective October 15, 2025, we will be introducing a "low threshhold order handling capacity" fee.
For your convenience and pleasure, we'll automatically calculate the minimum order handling capacity every week based on your historical data. If you fall below the minimum order handling capacity for a SKU, we'll charge this fee for each order shipped above the threshold. The fee will range from $1 to $3 per order based on how much much we need from you."
Would not surprise me in the least.
Seller_yoBaUhzkFJuPI
What a joke. So for us gifted products that rely on those high sales spikes right before a holiday shipping cutoff, Amazon is going to screw that up and kill sales. Amazon is also killing jobs with this, so congratulations Amazon! I'll no longer need to hire as much temporary help at the holidays since Amazon is going to dictate how many orders we're allowed to get.
@News_Amazon you say the throttle won't "apply" to Premium+SFP, but will those orders count towards calculating the limit of orders we'll be allowed to get?
Oh and seriously 🤬🤬🤬 for rolling this out 1 WEEK BEFORE A HOLIDAY with expected sales spikes.
Seller_2ocdeVST6pSqj
This is an absolute stupid move, the geeks cant come up with enough here. Leave sellers alone amazon let us do our jobs and run our business, just insane. It has to stop. Why set a higher limit if your just going to change it anyway? Makes no sense. Its nothing but more sales suppression. That is anti-business! And also this was announced with no warning, on the day of it being implemented, total idiocy. Jim_Amazon
Seller_Ys8Kz8TPanVFB
Can someone help me out here, (paging all mods).
I don't understand "minimum thresholds for order handling capacity"?
I thought I had the ability to update my "maximum" order handling capacity.
How do you calculate and what is a "minimum thresholds for order handling capacity"?
I don't even get how this could work? So if my "minimum" order capacity is one hundred Amazon is going to push my stuff until I get to a hundred and then suppress me? Or are you going to suppress us until we get to a hundred and then push our stuff?
Obviously I am missing the turd in the punch bowl here but can someone help me even get this?
Seller_AiLabv10II3uw
Pure stupidity. How many orders you handled per day over a 30 day window, MAY HAVE ABSOLUTELY NOTHING TO DO WITH HOW MANY ORDERS YOU CAN HANDLE TODAY GOING FORWARD. Circumstances change that effect sellers ability to fill orders, and it is pure stupidity not to let sellers who know their circumstances(AMAZON DOES NOT), determine how many orders they can handle per day. Another stupid idea that will likely cause poor customer service, late orders, and bad information for the customers regarding when they might get their orders.
Seller_rFyxk4x2i2V6L
You keep using this word "minimum." I do not think it means what you think it means.
Seller_r9wMm8LrE5iKj
How the F. can you continue to roll out surprise announcements without having a 4th grader proof read it for clarity? What does this mean, EXACTLY: "based on your average daily orders over the past 30 days."?
Are you saying you assume we CAN'T fill orders if we haven't previously seen that volume of orders? Why would this metric not be based on orders we've FAILED to fulfill in a timely manner, rather than the number we have fulfilled? Is it for the same reason we're responsible for 3rd party shipper performance, even when we use the same shippers as Amazon, i.e. to force us to FBA without literally saying that, because that's such a blatant anti-trust violation?
What planet do you people live on? How is this level of incompetence and chaos being rewarded?
I do not have a single supplier, customer, or business partner that I despise as much as this trainwreck of a company. I hope you all lose your jobs to AI and end up working in your own warehouses. It's much harder to taste the Kool-Aid in the sweatshop.
Seller_LTNvvFJ2jqJOv
I've done 457 orders in one day FBM, why are you trying to mess with our order capacity ability when we know and have proved we can. Stop fixing things that aren't broken and start fixing things that are, like the rating system...
Seller_ZDUFw1qRNIbgB
So what happens if we just sent our daily handling capacity at like 10,000, is there any downside to that?
Seller_EkbLZUYSpmJEy
Actually, Amazon would be recalculating and setting the maximum order capacity of the seller not a minimum. If Amazon was setting the minimum order capacity, that would be like an Amazon guarantee that a seller would have x amount of orders to do a day at a minimum.
THIS
Up to a maximum of x orders a day before an extra handle time day is added in.
NOT
Down to a minimum of x orders a day before an extra handle time day is added in.
If you fall below a maximum order capacity ... not minimum.
