Hi, Can anyone offer any advice on the following; I am creating a new product and am a little confused on the 'Target Gender' option.
If I sell a baby shower game that is for a mother to be expecting a boy, would the target gender be 'Boy' as Mum to be is shopping for a blue baby boy themed item or would it be Woman as I am targeting women to buy this?
I asked an Amazon specialist but he was confused and told me to leave it but I am curious as to anyone elses advice if possible?
TIA :)
I would target it as Woman because that is the gender who will be using the baby shower game.
I would only target it as Boy if the game was for a Boy.
I have always believed that gender target is the person who the item is intended for.