Advice on "Target Gender" when creating a new product
by Seller_0vxqHy1XlkXZC
Hi, Can anyone offer any advice on the following; I am creating a new product and am a little confused on the 'Target Gender' option.
If I sell a baby shower game that is for a mother to be expecting a boy, would the target gender be 'Boy' as Mum to be is shopping for a blue baby boy themed item or would it be Woman as I am targeting women to buy this?
I asked an Amazon specialist but he was confused and told me to leave it but I am curious as to anyone elses advice if possible?
TIA :)
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Seller_d8YGbIjNqwFxn
In reply to: Seller_0vxqHy1XlkXZC’s post
I would target it as Woman because that is the gender who will be using the baby shower game.
I would only target it as Boy if the game was for a Boy.
I have always believed that gender target is the person who the item is intended for.
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