How does advertising work with FBA
We want to sell our books on Amazon, but need to advertise them. I understand that as a Seller Account we can't use Sponsored Product Ads for books. If we are using FBA, how does advertising work? Does Amazon place ads at all for your products? Are there any solutions for advertising books on Amazon? (Obviously I am talking about real books, not ebooks.)
1 reply
SEAmod
Hello @Seller_5FlavEQvjXCcj
Let me answer a few of your questions and/or concerns.
C: I understand that as a Seller Account we can't use Sponsored Product Ads for books.
A: You can still do advertising. Please see this information in the help pages. Boost book sales with marketing
Q: If we are using FBA, how does advertising work?
A: It should work the same way for FBA as it does for FBM.
Q: Does Amazon place ads at all for your products?
A: For the most part, no. The seller uses the advertising toolkit and sets up their ads.
Q: Are there any solutions for advertising books on Amazon?
A: Of course! Please refer to How to sell books online in 2024: a step-by-step guide.
Good luck as you move ahead with your planning.
Susan
