Amazon's feedback rating is phoney
So I have a product with 12 reviews. 10 of them are 5*, 1 is 4* and that is all I can see (the 12th feedback is hidden for some reason). That 12th (hidden) feedback is marked as a 1*
However, Amazon marks the product 4 stars out of 5 (there is no ‘part’ fifth star). When you click on it, it says 70% are 5*, 15% are 4* and 15% is 1*.
Forgive me, but even my basic maths can do a better job of Amazon’s algorithm. Why is the product being marked down by Amazon where the verified reviews clearly show different?
From the percentages, it seems as if Amazon are taking just 7 of the 12 reviews into account. Accepting the 1* (hidden) and 4* review into account, plus five of the 5* reviews and ignoring the other five 5* reviews.
It’s difficult enough to compete on Amazon as it is without this phoney counting system putting potential customers off. The reviews are all real and delivered over a 2 year period from the product’s availability date.
I tried complaining about it through the case log system and (as usual) got fobbed off with a non-answer reply.
4 replies
Seller_fTHw0bbzSUL9L
As frustratung as might be, depending on whether it works for or against you, Amazon advertises the fact that the overall rating is not the mathematical average of all ratings and reviews.
An algorithm weights ratings and reviews differently depending on factors which likely are designed to point at the perceived authority of the reviewer. For example, a 5 star review from a reviewer with 3 review history (all 5 star reviews) is likely to carry less weight than a 5 star review from a reviewer with a 100 review history of various ratings.
Seller_f5cnodyVjLD4S
This would explain it, plus only 8 were verified purchases and I believe the oldest wasn’t included in the equation.
