Hi all,

I am looking on my manual campaign on a ‘phrase’ ad group that I have created. I ran the date range for today only as it has now ran out of budget. When I look between ‘Targeting’ and ‘Search Terms’ tabs the number of clicks is higher on targeting than it is on search terms. Surely these analytics should be showing the same amount of clicks and spend?

I have attached a screenshot to show the area I am looking at and highlighting said discrepancies. Can someone kindly explain why this would be different?

Click Numbers.jpg 2000×1141 367 KB