Deals and vouchers give you access to additional merchandising benefits that make your products more discoverable, drive customer reach, and may generate additional sales. We’re making several changes that are designed to make it easier to test deal and vouchers strategies by giving you more control on deal duration, lowering up-front deal costs, and making deals and vouchers fees performance-based so they are better aligned with your business.
Deal durations are becoming more flexible: Starting June 2, 2025, you will be able to run Best Deals on any day of the week, for a duration of your choosing, ranging from 1 to 14 days. This will allow you to align your deal dates and duration with consumer trends and your objectives. However, deal dates and duration will continue to be fixed for Peak Events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday). For details, go to Understand deal fees.
Deals and vouchers fees are becoming performance-based: We’re making it easier for you to reach more customers through deals and vouchers, by linking fees to performance. We’re lowering up-front fees for deals and introducing variable fees that are based on sales to make it easier for you to try out deals and vouchers strategies. The variable fees are capped for deals to ensure you gain the upside when running offers that customers love most.
Updates to deals and vouchers fees: We intend to apply this approach across all of our promotion and deal capabilities and fees over time. Effective on June 2, 2025, deals and vouchers fees in the Amazon UK store will change as follows:
- Best Deals and Lightning Deals receive high-visibility merchandising placements including on deal pages, search results and detail pages. Up-front fees for running these deals will be reduced from £50/£25 per deal respectively, to £2.50 each per day plus a variable fee of 0.75% of deal sales with a cap for the variable fee at £400 per deal. This fee change will apply to deals outside of Peak Events. Deal fees for Prime Day 2025 are not changing. Deal fees for Q4 Peak Events will be communicated when submission window opens should there be any change. For more information and fee examples, go to Understand deal fees.
- Voucher fees will change from £0.45 per unit sold to an up-front fee of £2 per voucher plus 1.50% of voucher sales. This fee change will apply to both Peak Events and non-Peak days. For more information and fee examples, go to Voucher fees.
We’ll continue to maintain different deal capabilities and fees during Peak Events and non-Peak days.
We hope the above changes will enable you to experiment faster with deals and vouchers, and use these capabilities to generate even more customers and sales for your products.
