Amazon Business Reports: Your Key to Sales Insights

Your Seller Central account provides valuable business reports to help you analyze performance and grow your business.

🔑How to Access:

Click the menu icon (top-left of Seller Central) > Reports > Business Reports

📜Key Reports Available:

-Sales Dashboard

• Quick overview of your key sales metrics
• Current performance snapshots
• Compare data with previous day, week and year

-Detail Page Sales and Traffic

• Track individual product performance and variations
• Customisable date ranges (default: 1 month)
• Tips:

-High page views but low sales? Consider adjusting prices

-Low page views? Try running Sponsored Products or offering vouchers

-Sales and Traffic Report

• Daily sales metrics via graphs or detailed tables
• Customisable columns for specific data needs

-Seller Performance Report

• Monitor customer satisfaction
• Key metrics include refund rates and negative feedback rates

Use these reports regularly to spot trends, identify your best sellers and uncover growth opportunities for your business.

For more information click here!