Seller_nJIsCxkWkBGlh
Buy Box: FBA vs. Seller-Fulfilled Prime
We already know that, in general, an FBA offer always wins the buy box against standard FBM offers regardless of price. But what happens if an FBA offer is competing against a seller-fulfilled prime offer? Does FBA still trump SFP? Just wondered if anyone has any experience of this situation and what your observations were. Cheers!
Tags:FBA, Fulfilment, Prime
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5 replies
Seller_amUAzjvL5uIzu
I compete with my FBA against a SFP seller & lowest price always gets the BB.
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Seller_DFxYoLWOQaOFI
I imagine it’s not so much about the FBA or SFP options but more about the Prime offer.
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