Buy Box: FBA vs. Seller-Fulfilled Prime

Countries

Read only
Australia
Belgium
Brazil
Canada
Egypt
France
Germany
India
Italy
Japan
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
Spain
Sweden
Turkey
United Arab Emirates
United Kingdom
United States
United Kingdom
imgSign in
user profile
Seller_nJIsCxkWkBGlh

Buy Box: FBA vs. Seller-Fulfilled Prime

We already know that, in general, an FBA offer always wins the buy box against standard FBM offers regardless of price. But what happens if an FBA offer is competing against a seller-fulfilled prime offer? Does FBA still trump SFP? Just wondered if anyone has any experience of this situation and what your observations were. Cheers!

108 views
5 replies
Tags:FBA, Fulfilment, Prime
00
Reply
5 replies
user profile
Seller_amUAzjvL5uIzu

I compete with my FBA against a SFP seller & lowest price always gets the BB.

00
user profile
Seller_DFxYoLWOQaOFI

I imagine it’s not so much about the FBA or SFP options but more about the Prime offer.

10
Follow this discussion to be notified of new activity