Brand Approval error code
Hi, I'm trying to apply for brand approval (new seller) and each time I hit 'send' it says
Error: 400 2026-03-02T11:25:07.254Z
Anyone have a clue why?
Thanks
Brand Approval error code
Hi, I'm trying to apply for brand approval (new seller) and each time I hit 'send' it says
Error: 400 2026-03-02T11:25:07.254Z
Anyone have a clue why?
Thanks
1 reply
Topher_Amazon
Hi there @Seller_jDP3cUbRpx5yH and welcome to the Seller Forums!
The Error 400 you're seeing when submitting your brand approval application is typically a submission or validation issue on the form itself, it doesn't mean your application has been rejected.
Before resubmitting, make sure all required fields are fully completed, your brand name exactly matches what appears on your product or packaging (it's case sensitive), and that any supporting images or documents meet Amazon's upload requirements. Sometimes simply refreshing the page and starting a fresh session can clear the error.
If the issue persists after trying again, I'd recommend opening a case with Seller Support directly and they'll be able to look into the specific error on your account and get you moving forward.
Topher