Thank you for starting this thread, @Seller_ShKc3M4FFlzU1! I came across this post and wanted to share a couple recommendations that I think could help you promote your products on Amazon.

First, you'll want to make sure your listings are properly optimized in order to ensure they're discoverable. I'd recommend focusing on:

• Product Titles: Keep them clear and concise (80 characters or less). Include "Handmade" or "Handcrafted" to highlight uniqueness. Avoid keyword stuffing - it actually hurts visibility.
• Keywords: Add relevant search terms in the Keywords tab. Use synonyms and terms customers would actually search for (e.g., if selling jewelry, include "handmade jewelry," "artisan jewelry," etc.).
• Bullet Points: Add 4-5 bullet points highlighting key features, materials, dimensions, and benefits. These help both customers and Amazon's search algorithm understand your products.
• Images: Use high-resolution images with the main image on a white background and lifestyle images as alternatives. Quality images significantly impact discoverability.
• Maker Profile: Complete your Maker Profile fully. Amazon's team uses this when featuring products in campaigns, and it helps customers connect with your story.

Additionally, here are some Amazon tools and strategies that can help grow your business:

• Sponsored Products- Pay-per-click ads that help your products appear in search results and product pages. You control your budget and can target specific keywords.
• Amazon Ads Academy - Free training resources to learn advertising strategies.
• Ads Support Help Center - Comprehensive guides and troubleshooting steps.
• Consider creating deals, coupons, and promotions to drive traffic.

I hope this helps! Please let me know if you have any additional questions.

All the best,

Jameson