📺 Watch: Understanding Amazon's Intellectual Property Policies
Hi Sellers!
Whether you're a new seller building your first brand or a seasoned pro expanding your catalogue, understanding Intellectual Property (IP) policies is one of the most important steps you can take to protect your business — and avoid account health issues. We know IP can feel overwhelming, so we've put together this quick guide to help you stay compliant and keep your account in good standing.
Our Seller University team created a video that breaks down everything you need to know about IP on Amazon — from trade marks and copyrights to patents and what happens when complaints are filed.
👉 Watch the Seller University video: Understanding Amazon's Intellectual Property Policies
This video covers:
- Amazon's intellectual property policy
- How to create listings that do not violate a Rights Owner's intellectual property
- How to respond to notifications that you have violated Amazon's intellectual property policy due to a trade mark or copyright infringement or a counterfeit product
🛡️ Key Steps to Stay IP-Compliant
1. Know the policies — Familiarise yourself with Amazon's IP rules before listing products
2. Verify your sourcing — Ensure you have proper authorisation to sell branded products
3. Register your brand — If you own a brand, enrol in Amazon Brand Registry for added protection
4. Monitor your Account Health Dashboard — Address any IP complaints promptly
5. Contact Account Health Support (AHS)— If you receive an IP notification, reach out to AHS immediately for guidance on next steps
📚 Helpful Resources
💬 JOIN THE CONVERSATION
We'd love to hear from you! Drop your answers below👇🏻:
- What's been your biggest challenge when it comes to IP compliance?
- Have you enrolled in Brand Registry? Share your experience!
- What tips would you give a new seller about avoiding IP issues?
Kai
📺 Watch: Understanding Amazon's Intellectual Property Policies
Hi Sellers!
Whether you're a new seller building your first brand or a seasoned pro expanding your catalogue, understanding Intellectual Property (IP) policies is one of the most important steps you can take to protect your business — and avoid account health issues. We know IP can feel overwhelming, so we've put together this quick guide to help you stay compliant and keep your account in good standing.
Our Seller University team created a video that breaks down everything you need to know about IP on Amazon — from trade marks and copyrights to patents and what happens when complaints are filed.
👉 Watch the Seller University video: Understanding Amazon's Intellectual Property Policies
This video covers:
- Amazon's intellectual property policy
- How to create listings that do not violate a Rights Owner's intellectual property
- How to respond to notifications that you have violated Amazon's intellectual property policy due to a trade mark or copyright infringement or a counterfeit product
🛡️ Key Steps to Stay IP-Compliant
1. Know the policies — Familiarise yourself with Amazon's IP rules before listing products
2. Verify your sourcing — Ensure you have proper authorisation to sell branded products
3. Register your brand — If you own a brand, enrol in Amazon Brand Registry for added protection
4. Monitor your Account Health Dashboard — Address any IP complaints promptly
5. Contact Account Health Support (AHS)— If you receive an IP notification, reach out to AHS immediately for guidance on next steps
📚 Helpful Resources
💬 JOIN THE CONVERSATION
We'd love to hear from you! Drop your answers below👇🏻:
- What's been your biggest challenge when it comes to IP compliance?
- Have you enrolled in Brand Registry? Share your experience!
- What tips would you give a new seller about avoiding IP issues?
Kai
7 replies
Seller_AAPV5VwPGgden
My account has been deactivated even when it is in good health. I need advice. It looks like really bad error.
I got that message from Amazon earlier today:
"Hello,
Your Amazon seller account has been deactivated. Your listings have been removed. Please ship any open orders to avoid further impact to your account.
Why did this happen?
We have taken this measure because one or more of your product listings are in violation of Amazon’s Intellectual Property policy:
https://sellercentral-europe.amazon.com/gp/help/external/201361070
ASIN: |B09927LDJL|
Brand: |The Seven Deadly Sins|"
When I go to my account health page it is 236 points and in green all good. All other connected.de etc accounts the same. All 200 points. How on earth is this possible that my account has been deactivated only due to suspicion that 1 product listing is not following IP policy?
Not mentioning that I had no chance to appeal even before account has been turned off?
I sell on Amazon more that 11 years - thousands products listed - a lot of licences products.
Help please.
Kai_Amazon
Hi @Seller_AAPV5VwPGgden,
Thank you for reaching out to us.
Here's what I recommend:
1. Check your Performance Notifications
- Go to Performance Notifications to find the full details of the IP complaint.
2. Submit a Plan of Action (POA)
You can appeal through your Account Health page. Your appeal should include:
- Acknowledgment of the specific ASIN flagged (B09927LDJL)
- Evidence of authorization to sell the brand (if you hold a license, include it)
3. If you have a valid license
If you are authorized to sell this brand, attach your licensing agreement or authorization letter to the appeal.
For more information:
Please create a new thread if you need further assistance.
Best,
Kai
