Hello Sellers!

We know protecting your brand matters. Here's a simple guide to reporting unauthorized brand name changes on your ASINs. This information was posted here previously but I want to resurface as it's important.

When Can You Use This Process?

If you're the Trademark/Brand owner and someone changed your ASIN's brand name without permission, follow these three steps to submit a complaint.

1. Click "Report Abuse" on the product detail page

2. Select "Product detail page was changed to represent a different product"

3. Include helpful details like when you created the ASIN and what the original brand name was

Important: This process doesn't cover...

• Revoked brands – If your brand was removed from Brand Registry, you'll need to appeal and restore it first before trying to restore the brand names.
• Generic to branded changes – We can't change Generic brand names to registered brands (see our Brand Name Policy for details)
• Your own brand updates – If you created the ASIN under a different brand and want to change this to another brand name. (see our Brand Name Policy for details)

What Happens Next?

We're actively reviewing these reports and working to resolve them faster. If your report gets declined, don't worry. Just create a discussion in the "Manage Your Brand" category with your complaint ID, and we'll follow up on your thread as soon as possible.

General questions about this process? Drop them in the comments below!