Is the ACOS metric based on sales prices incl. VAT or Excl. VAT?
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Seller_evEDYeTtdIXko

Is the ACOS metric based on sales prices incl. VAT or Excl. VAT?

Hi sellers,

I have a question regarding the Amazon PPC campaigns. Is the ACOS metric based on our sales prices excl. VAT or incl. VAT.

Would appreciate your help.

Best regards

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Seller_2MPW1mM5ZeX4A
In reply to: Seller_evEDYeTtdIXko’s post

Very good question - I can’t find any mention in the Amazon help pages but it obviously makes a massive difference to the meaning of the figures.

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Seller_edFKkauUKNXhn
In reply to: Seller_evEDYeTtdIXko’s post

No, it doesn’t include sales tax. It’s Ad Spend / Ad Sales.

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Seller_evEDYeTtdIXko
In reply to: Seller_evEDYeTtdIXko’s post

Thank you for the answer but does quiet answer my question.
So is the ad sales including VAT or excluding Vat. If I am selling a product for 20£ incl. VAT, my ACOS is 15% (3£ Ad Spend/ 20£ Ad Sales). My question is my ACOS metric based on 20£ incl. VAT or 15% ACOS refering to the sales price 16£ excl. VAT (2,40£ Ad Spend/16£ Ad Sales). It makes a huge difference.

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