Main Image Policy Violations Increasing - Report a Violation Tool Automatically Rejects
Hello all, I want to raise a broader concern regarding main image policy enforcement on Amazon.
Recently, I have been seeing a growing number of listings using banner-style main images that clearly violate Amazon’s main image guidelines. These images contain large promotional text, graphics, badges, or colored backgrounds instead of showing the product only on a pure white background.
For example, the following ASINs from the same brand all use banner style main images with large promotional text such as “BONDS MOST ANYTHING”, which turns the main image into a marketing banner --- B00P94NRDE, B00RM70OGE, B00RM70LKI, B000S0UG6K, B015TB5N0G
I reported the listings mentioned above through the Report a Violation tool. Complaint ID: 20037045411 -- However, the report was automatically rejected within a few minutes stating that no violation was identified, while the main images clearly contain promotional banner texts.
Beyond internal policy enforcement, this situation also raises several broader legal & regulatory concerns:
1- Unfair Competition (FTC Act – Section 5, 15 U.S.C. 45)
The use of non-compliant promotional imagery that artificially improves click-through visibility while other sellers follow platform rules may constitute unfair or deceptive competitive practices.
2- Lanham Act – False Advertising (15 U.S.C. 1125(a))
Promotional superiority claims in primary product images may raise issues under the Lanham Act if they create misleading commercial impressions or unfair competitive advantages.
The purpose of this post is not only to report individual listings but to highlight a growing enforcement gap. If the automated reporting tools are unable to detect these violations, sellers currently have no reliable way to address them.
Main Image Policy Violations Increasing - Report a Violation Tool Automatically Rejects
Hello all, I want to raise a broader concern regarding main image policy enforcement on Amazon.
Recently, I have been seeing a growing number of listings using banner-style main images that clearly violate Amazon’s main image guidelines. These images contain large promotional text, graphics, badges, or colored backgrounds instead of showing the product only on a pure white background.
For example, the following ASINs from the same brand all use banner style main images with large promotional text such as “BONDS MOST ANYTHING”, which turns the main image into a marketing banner --- B00P94NRDE, B00RM70OGE, B00RM70LKI, B000S0UG6K, B015TB5N0G
I reported the listings mentioned above through the Report a Violation tool. Complaint ID: 20037045411 -- However, the report was automatically rejected within a few minutes stating that no violation was identified, while the main images clearly contain promotional banner texts.
Beyond internal policy enforcement, this situation also raises several broader legal & regulatory concerns:
1- Unfair Competition (FTC Act – Section 5, 15 U.S.C. 45)
The use of non-compliant promotional imagery that artificially improves click-through visibility while other sellers follow platform rules may constitute unfair or deceptive competitive practices.
2- Lanham Act – False Advertising (15 U.S.C. 1125(a))
Promotional superiority claims in primary product images may raise issues under the Lanham Act if they create misleading commercial impressions or unfair competitive advantages.
The purpose of this post is not only to report individual listings but to highlight a growing enforcement gap. If the automated reporting tools are unable to detect these violations, sellers currently have no reliable way to address them.
13 replies
Thea_Amazon
Hey @Seller_FkcLUqQgvJqO4
Thank you for taking the time to raise this concern so thoroughly — we genuinely appreciate the level of detail you've provided.
In order for us to look further into this, could you let me know if you've explained all of the above in your Case as well to the Support team?
Best Regards,
Thea
Seller_Fg2fqaWOnEtha
Every time I report a violation I get an almost immediate reply that tells me there is no violation. Bots don't see them because they are too busy looking for cannabinoids in my products. Bad enough when they find them in incense sticks (that do not have them), it's unbelievable when they find them in incense burners. Seller support ALWAYS side with the bots, even when the accusation is ridiculous and clearly wrong. If you want to use AI fine, but humans must be able to review the findings.
Seller_jBTJpMAlpcgQh
You seem to have a real bone for main image rules as it's all you have posted about for the last 8 months, unfortunately the Unfair Competition (FTC Act – Section 5, 15 U.S.C. 45) & Lanham Act – False Advertising (15 U.S.C. 1125(a)) you have quoted are only relivent in the USA and they have zero relivence in the UK which is probably why your report report was automatically rejected.
Seller_RguKGMHvWFmo3
The AI robots are not fit for purpose and there is an over reliance of them for everything Amazon these days.
Seller_WkGzXFR8EP6Iq
I've tried to report blantant abusive variations via "Report a Violation" - within seconds of submitting a report I get an automated response saying "no violation has been identified" - there's definitely no thorough invesigation taking place - there's definitely a technical glitch in Amazon's "Report a Violation" tool.
I informed Seller Support of the glitch but they're unable to help enforce Amazon's rules and unable to help get the reporting tool fixed.
Evidence/examples so the moderators can escalate:
- Report a Violation Complaint ID: 12136845812
- Seller Support Case: 12108969922
Amazon's reporting tool isn't fit for purpose. Seller support isn't able to help. I've now resorted to emailing examples to the Competition and Markets Authority (CMA) - I'm sending them: example screenshots, Amazon seller support case histories, screenshots of the Report a Violation tool wrongly dismissing blatant breaches. Amazon is already under scrutiny by the CMA and have been provided with detailed guidelines on processes which need to be in place to police unfair competition, misleading reviews, etc but it's clear that Amazon's systems are brick walling reports.
