Account Health Rating Dropping
Account health rating is dropping week by week despite no issues or any warnings e.t.c.
I did hear it was linked to sales (unbelievably ridiculous) and my sales have been down quite drastically last few weeks (hot weather?). If that is the case then if my sales continue to be ‘low’ will my account health rating just dribble down to 0 eventually, despite my not doing anything wrong and continually trying to improve the brand listings and spending money on advertising?
7 replies
Seller_7VbclcPFFRTnc
the base rate is 200
you won’t drop below that unless you have violations
for every 200 sales in 180 days, you get 4 points
so if your sales drop, your points drop
the full details are on the help pages - type in account health rating FAQs
Seller_pKdF0dnvoraDu
Hello @NicheAtHome,
Virgil here to assist.
Based on my observations from your post, I want to provide you with a sense of direction moving forward.
The Account Health page provides an overview of your selling account’s adherence to the performance targets and policies required to sell on Amazon. The goal is to give you the opportunity to improve your account health before any violations or defects affect your ability to sell in Amazon stores.
To help you better manage your account health, we’ve created the Account Health Rating (AHR). The AHR indicates your selling account’s risk of deactivation due to non-compliance with certain Amazon selling policies. It is displayed on the seller’s account Health page for each store that they sell in worldwide.
To calculate your AHR, all new sellers start with a score of 200. Points are deducted from your AHR score each time we find a new policy violation, and added back when you successfully address that violation. Point values for each violation are based on severity level and typically range from 2 to 8, though critical violations automatically bring your AHR score to zero. Also, if you violate the same policy multiple times, in some cases negative point values double per repeat violation. To ensure your AHR is evaluated in context of the size of your business, you also gain 4 points for every 200 successful orders you fulfilled over the last 180 days.
We have not displayed the exact point values in the Account Health Dashboard at this time as we focus on learning and inspecting these new features to ensure the AHR offers sellers a best-in-class solution to manage their account health. Our formula and point values may change in the future based on your feedback; we’ll let you know if they do and make sure you have the support you need from us to continue maintaining a healthy account.
The AHR score accurately reflects the account health based on policy adherence and selling activities over the last 180 days. You may see your AHR score increase as points associated with violations move out of the 180-day period and your AHR score may decrease as orders fulfilled move out of the 180-day period. For more details on which violations are contributing to your AHR, go the Account Health page. To learn more about the policies included in AHR, go to Policies included in Account Health Rating.
For more details, kindly visit Account Health Rating programme policy, Account Health Rating: Frequently Asked Questions.
I appreciate you providing updates about your account. Please continue to post any relevant information in relation to this topic so it can be addressed at a later time.
Best regards,
Virgil.
