Does Amazon UK have "brand approval" like the US?

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Seller_DqPQKCfYJU3OI

Does Amazon UK have "brand approval" like the US?

I am trying to get brand approval for my product in the UK. Support keeps directing me to the brand registry, but I do not have a TM, and this is not what I want.

I am the brand owner and just want "brand approval" so I can make a parent ASIN for my variations.

I have been going in circles with support for a week. No one seems to even understand my issue let alone provide help.

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Seller_DqPQKCfYJU3OI

Bumping. This should be really straightforward no? Surely somebody should know.

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Spencer_Amazon

Hello @Seller_DqPQKCfYJU3OI,

I added 2 articles regarding your trademark questions.

The last article shows the following:

To be eligible for Brand Registry, your brand must have one of the following:

  • An active registered trademark or pending trademark in each country where you would like to enroll
  • A pending trademark application that is filed via Amazon IP Accelerator

In the drop down menu of the Amazon Brand Registry page you will find many articles with valuable information.

I hope this helps.

Regards, Spencer

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