Amazon wants me to apply for Generic!

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Seller_qxBldOn07ZttQ

Amazon wants me to apply for Generic!

So i’ve listing my items using ‘Generic’ since Amazon more or less told me to, all going well until today, now I have to show packaging with ‘Generic’ on my products… is this just a bot or a new thing.

Selling application for Catalogue Authorisation

Submit required information

This is a seller approval application for Generic. This brand is limited for listing to sellers officially affiliated with the brand. Sellers that want to create ASINs and variations or update this brand name must apply here.

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Tags:ASIN, Listings, Pricing
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Seller_DTufFoxJuMU0M

Brand Approval is a newish thing, been around for a month or so now.

Are you typing “Generic” into the box, or ticking the box underneath to say your item is unbranded? Maybe ticking the box allows you to list?

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