VAT & Company Chinese Name

I have declared on Amazon that I am exempt from VAT No. However every time I go to create a shipping it asks me to provide VAT No, EORI ( I have this) and Company Chinese name. I am UK based seller revenue threshold below £80k. I am confused to why I am being asked for VAT number & on top for a chinese company name. Its been more than a week I have had case open with Amazon but haven't received any meaningful help.