Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.
❓ What is Error 5461?
This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.
How to Resolve Error 5461?
1. Submit a Brand Approval Application
Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:
- Exact brand name as it appears on the product
- Product identifier (UPC, EAN, ISBN, or JAN)
- Clear, high-quality images showing:
-> The product
-> Product packaging
-> Brand name
_> Barcode
2. For Brand Owners
If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.
3. Wait for Approval
After submitting your application:
- Processing typically takes up to 24 hours
- Once approved, you can begin creating new listings for the brand
- Keep checking your Seller Central notifications for updates
💡 Important Tips to Remember:
- Always check if the product already exists in Amazon's catalog before creating a new ASIN
- Double-check that your product identifiers match the GS1 database
- Save your brand approval documentation for future reference
Still Having Issues?
If you've followed these steps and are still experiencing problems:
1. Verify your brand approval status in Seller Central
2. Ensure all product information matches your approval application
3. Contact Selling Partner Support if the error persists
We're Here to Help
Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.
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