Recently we have seen threads addressing issues with listing translation. We want to open discussion about this topic by sharing tips with the community.
Did you know that Amazon offers several easy ways to automatically translate your product listings for selling in different countries and languages?
Are you looking to expand your Amazon business globally? One key step is to translate your product listings into the languages of your target markets. Amazon offers several tools to help sellers do this efficiently. Let me guide you through the options.
Translate One Listing at a Time If you just need to translate a single product, you can do it right from the Manage Inventory page. Simply find the listing you want to translate, select "Edit", and then scroll down to the "Manage offers in other stores" section. Here you can select the additional Amazon store(s) you want to list in and enter the translated details like title, description, etc.
Translate in Bulk with Inventory Templates For translating your entire catalog or multiple listings at once, you'll want to use Amazon's inventory file templates. Download the "Multi-Store Listing" template, fill in the translated details, and then upload the file. Amazon will automatically create or update your listings in the target stores.
Use the Build International Listings (BIL) Tool The BIL tool is a real game-changer for global expansion. It allows you to connect your "source" store (e.g. UK) to one or more "target" stores (e.g. France, Germany, etc.). From there, Amazon will automatically translate your listings, create new product detail pages if needed, and keep prices synchronised across stores.
The setup takes a bit of work upfront, but once it's configured, BIL handles everything hands-off. Just make changes to your source store and Amazon will propagate them internationally. It's a huge time-saver.
The setup takes a bit of work upfront, but once it's configured, BIL handles everything hands-off. Just make changes to your source store and Amazon will propagate them internationally. It's a huge time-saver.
Pro Tips:
✔ Review translated content carefully before publishing. You want to ensure accuracy.
✔ Consider adding a "Sold by" field to your listings so customers know your location.
✔ Be aware of any legal or regulatory requirements in your target markets.
✔ Translate one product at a time - You can use the edit product page to translate an existing ASIN or add a new ASIN and translate it. This allows you to selectively translate products.
Please share your experience with listing translations in the comments!
