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Seller_z3k8APxGfbQEK
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Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Seller_Vavu6S5mx6P3g
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Hi everyone,

I'm reaching out to the seller community today with a critical and escalating issue that is severely impacting my business. I previously posted about this, but the thread was locked without resolution from Amazon, so I'm trying again, desperately seeking advice or a way to get Amazon's attention on this.

For the past seven months, my accountant has identified a staggering £50,000 discrepancy between the total expenses listed on my Amazon invoices and the actual amounts Amazon has deducted from my payouts. This is a massive sum for any business and represents a significant financial drain that we simply cannot afford.

We have diligently tried to resolve this through every available channel:

Over 20 attempts to contact Seller Support through various routes, consistently receiving only generic, automated, or unhelpful responses.

My account manager has also been unable to provide any meaningful assistance or escalation path for this specific financial issue.

This ongoing discrepancy is not just a bookkeeping headache; it's a direct contributing factor to the significant challenges and declining health of our business. We are essentially operating with a substantial and unexplained hole in our finances.

Has anyone else encountered a similar problem with large, unresolvable discrepancies between Amazon invoices and actual payout deductions?

I'm at a complete loss as to what steps to take next. The lack of clear communication and resolution from Amazon on such a critical financial matter is incredibly frustrating and concerning.

Specifically, I'm hoping for guidance on:

Is there a specific Amazon department, team, or escalation path that genuinely handles these types of complex financial discrepancies (beyond standard Seller Support)?

What concrete evidence or steps can I take to finally get this issue acknowledged and investigated by Amazon?

Has anyone found success in resolving large financial discrepancies like this, and if so, how did you do it?

I'm desperate to resolve this matter and recover the missing funds. This ongoing issue is having a severe impact on our cash flow and overall business stability.

Any advice, insights, or even shared experiences would be immensely appreciated.

Thank you in advance for your help.

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Seller_EEPvHaAR3chek
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Seller Fulfilled Prime Trial
by Seller_EEPvHaAR3chek
Amazon replied

I have been doing the Amazon SFP Trial - when we orginally set up the shipping for Prime Trial all went well it was showing on listing as next day shipping - after about 2 weeks this changed and now the shipping estomated dates are over a week and worse than our normal listings - i have contact Amazon who raised a case and said they would get back to me within 24hrs - since then this case has now disappeared and my listings are still showing worse delivery times than my normal listings - yet all deliveries so far on the trial have been delivered on time - i have tried a couple of time on the chat to resolve this and all i get is read the help files which i have done but still cant find what went wrong overnight

Has anyone else had issues or any advice

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Seller_l1ATIjK7FH4fr
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CWL1- SHIPMENT CHECK IN / REJECTION
by Seller_l1ATIjK7FH4fr
Amazon replied

Hello

We have shipped goods to Amazon warehouse CWL1, we have had countless issues shipping to here before, however we cannot choose which locations our goods are sent to.

Has anyone else faced this issue and what was the resolution?

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Seller_i38MVIJDH23AY
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Reimbursement for lost items
by Seller_i38MVIJDH23AY

Has anyone noticed that Amazon are suddenly paying less for lost items?

I have just been reimbursed £40 for 3 units that would have sold at £180 in total.

Last week I got reimbursed £117 for 6 units that would have sold at £240.

I understand that the reimbursements are meant to reflect the net amount we would have received but these 2 seem very low.

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Seller_fFylOZ9rejlBH
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Our account is not accessible because of the charge method not being valid in France anymore. It's been fine since the business card was added and all the other countries are fine with the business card.

Amazon help articles are useless suggesting that I contact the bank to see if my card is valid in France. Well of course IT'S VALID!!!

What is wrong with Amazon?

Why do they make us jump through these pointless hoops from time to time?

Why do they intentionally make things more complex than they need to be?

Why should I repay a balance using my personal card which I have now reluctantly added?

How can I remove this card?

Why don't Amazon up their game when it comes to seller support?

So many questions and probably no really valid answers.

We don't even sell in France.

How do I remove it once and for all? We only want to sell in the UK and even that is an unnecessary strain?

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Seller_UA3OOJD5yRj7x
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refund request for a delayed item
by Seller_UA3OOJD5yRj7x

I sell chocolate on Amazon. I dispatched the item the same day the buyer purchased it, but they received the parcel two days later than the estimated delivery date due to Royal Mail. The item was meant as a gift, but because of the delay, it didn’t serve its purpose and was no use to them. However, they ate the chocolate, so they can’t return it. Now, they are asking for a refund because the parcel was late and didn’t meet their intended use.

What would you do in this kind of situation?

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Seller_j9nbblCHcVgo0
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Unfair AZ case
by Seller_j9nbblCHcVgo0
Amazon replied

HI, we buying fully tracked postage via Amazon Buy shipping to be covered if something happend or Royal lost item we will dont have to counted to Account help.

And again we are not covered .

Order Id 202-6129042-8649936

AZ Claim team A-to-z Guarantee claims: If you purchase Amazon's Buy Shipping and ship on time, you are protected against a-to-z claims where a customer reports problems with delivery. Those claims will not affect your Order Defect Rate but you are still responsible for the financial loss of these claims. My postage has been bought via this and shipped on time. That mean will not affect your Order Defect Rate. Any help is appreciated, thank you.

@Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR

@Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH

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Seller_fjZZH9QFa8QGk
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AMAZON SHIPPING - paint items
by Seller_fjZZH9QFa8QGk

Hi all,

We’ve been using Amazon Shipping for years without problems, regularly sending over 1,000 parcels a week — including water-based paint.

Suddenly, we’ve been told by the onboarding team that Amazon Shipping won’t allow us to ship paint anymore, even though:

• It’s water-based (not flammable or dangerous).

• We use approved, compliant packaging.

• We see other sellers still shipping these products via Amazon.

We’ve tried explaining this, but the responses feel inconsistent and dismissive.

First they said our volume was too low (which it’s not), then they shifted the reason to the paint itself — which contradicts our history and Amazon’s own listings.

Amazon also ship dangerous goods now since Jan 25

We’re now being told our onboarding is paused, with no clear resolution, and it’s impacting our business. We’ve raised this with support, but so far no luck.

Is anyone else facing similar issues? Or has successfully onboarded recently with similar products? Would love to hear your experience or advice.

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Seller_GyixEYg6ofi9H
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I’ve held back from posting something like this, but after years of frustration and now facing outright absurd restrictions, I’ve had enough.

I’ve been selling on Amazon for over five years. I’m Brand Registered, I know how to work with flat files, feed templates, and everything else that comes with managing a large catalogue of listings. I sell raw materials, and all my listings use dimensional variations like 100mm x 50mm, 200mm x 100mm, and so on.

For years, these products have been listed using Amazon’s “Size Name” variation theme. But suddenly, that no longer is an option to me due to being greyed out on the variation spread sheets (back end feed files). I can’t add new variations, I can’t update existing ones, not because I’m doing anything wrong, but because the attribute box that should allow me to enter the variation value is now greyed out. It’s there, but unusable. I’ve tried downloading fresh category templates, reformatting files, even attempting manual uploads through the backend it’s the same every time.

Amazon has disabled functionality that used to be standard. I’ve got listings that have been live for years and now I can’t even add another size because Amazon won’t allow me to use a variation theme they previously approved. That said its still there just Greyed out to me.

I contacted support. Waste of time. You get the usual copy-paste tutorials from someone who clearly hasn’t read your case. If you’re lucky, you’re redirected to Brand Registry support… who then sends you back to Seller Support. And around we go.

This is just the latest in a long line of nonsense. Let me paint the full picture:

Over the past 2 years, I’ve dealt with:

Shipments mysteriously “counted and confirmed” as complete — even though Amazon later asks for invoices for the exact same units they said were received.

Reimbursement claims repeatedly rejected, even with flawless documentation. I had one case go through five rejections before finally being approved with no changes in evidence. It was the exact same documents — just a different agent who apparently decided to actually look.

Weight discrepancy excuses - Amazon has denied claims because the delivery weight scanned by UPS didn’t match the weight in the shipping plan, as if that somehow proves inventory wasn’t sent. I use Amazon’s partnered carrier. I pack everything myself. I have a 0.00% inbound defect rate. But somehow, a 16kg discrepancy gives them grounds to ignore the entire shipment.

Let’s not forget when they claimed my missing products were substituted with different ASINs completely unrelated to my brand. They told me I could just list those instead, despite the fact I’m brand registered and can’t sell someone else’s protected product. That suggestion alone shows how little care or knowledge exists behind the support desk.

And when Amazon did finally update their reimbursement policy, moving from paying based on average sale price to cost price only they began rejecting even that. I upload invoices matching my exact sourcing cost, and I’m told they’re not acceptable. Why? Because they apparently now prefer to compare my pricing to other sellers’ unrelated listings, even though I manufacture my own branded products that nobody else sells.

It’s so painfully obvious they’re making up the rules as they go.

In one shipment, 129 units were marked as having a "case pack error" and therefore “couldn’t be recovered.” Then, in the same case, I was told the tracking number didn’t even show delivery. How is that possible? Either the stock arrived and was mishandled, or it never got there. It can’t be both.

And when I respond to these contradictions, they close the case saying “no response received.” Even when I reply on time. Even when the case thread shows my reply.

I have tried to be professional. I’ve complied with everything. I’ve provided invoices, delivery records, product evidence even explanations for how my raw materials are processed in-house, which Amazon has accepted before. Yet I’m repeatedly asked to submit the same documents again and again, only to be met with silence, rejections, or worse: cases auto-closed.

What’s really happening here? Amazon is slowly tightening the noose on small businesses.

They block you from listing your own products,

deny reimbursements through technicalities,

rewrite their own rules and policies,

then gaslight you into thinking it’s your fault.

I’d appreciate it if you could advise further on my latest issue with the Variation black out attributes

Thanks

Another frustrated seller

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Seller_MPmOAeSJ0Rmck
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Hi, I have a case which a clear thief has ordered a large quantity of items, they have been tracked with a clear photo of them and their house recieving it. They have then sent a message claiming they have not received the item and on the same day created another large order with a slightly different address. I have over the last two weeks made six attempts to contact them for clarification (via Amazon message, text and voicemail) all of which have been ignored. How do I instruct Amazon not to be complicit in this attempted theft by refunding them (I have already cancelled their latest order on the grounds of undeliverable address, will this count against my customer service stats)? If anyone from Amazon sees this the Order ID which they falsely claim not to have received is 026-2976756-3371508. We have to stop these crooks undermining the Amazon business model. Thanks

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