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Seller_z3k8APxGfbQEK
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On June 10, 2025, we’ll have another Ask Amazon event from 8 a.m. to 4 p.m. GMT with Veeqo’s CEO, Matt Warren, who will answer your posted questions on UK Amazon Seller Forums.

Veeqo is our free multichannel shipping software that allows you to fulfill orders across multiple online stores. You can import your orders from multiple stores and manage them in one place. Veeqo connects with a number of different stores.

To post your questions, go to UK Amazon Seller Forums.

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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News_Amazon
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In our new podcast series Small Business Bytes on This is Small Business, producer Andrea Marquez shares bite-sized insights from interviews with more than 100 US small business owners about pivotal moments, challenges, and lessons learned as they scaled their business.

In this series, Marquez explores how mindset is a powerful tool to guide long-term planning and overcome challenges:

  1. Know the problem you’re solving: Your why leads your decisions, your brand messaging, and keeps you going when things get tough. For example, Sean Brownlee founded Ravenox to create stable, meaningful jobs for veterans as they transition to civilian life. Teri Johnson created Harlem Candle Co to celebrate Black culture in the US through fragrance. Both found success by grounding their business in a clear purpose. Ask yourself: What pain point does my business address? And how does that connect to my deeper mission?
  2. Don’t wait for perfect: Trying to perfect your product before launching can stall your growth. When Val Fishbane of Spread the Love Foods launched early, real world customer data helped refine everything from the ingredients to the jar size. Consider starting small, gathering feedback, and iterating from there.
  3. Make your brand story personal: Storytelling builds emotional trust, but it needs to be rooted in something meaningful. Conchita Pleasant started Nefertiti’s Secrets after losing her hair during cancer treatment. She turned personal healing into a haircare brand focused on empowerment. Ray Phillips of Soap Sox created his product to help children in treatment facilities feel safe at bath time. These stories make customers feel seen and understood. Share the personal moment that sparked your business. Why did you decide to create this solution?
  4. Craft a pitch that hooks in seconds: A sharp elevator pitch should spark curiosity fast. Felicia Jackson (CPR Wrap) opens her pitch with a gripping moment of panic: watching her child choke and feeling powerless despite her CPR training. Matthew Tesvich (Skunk Skin) connects with humor and relatability: he jokes about his own stinky feet, then pitches odor-fighting socks. Present the problem, an emotional hook, and a simple solution, and try to do it in less than 60 seconds.
  5. Use social proof to build trust: User-generated content like reviews, social media tags, and customer photos and videos are powerful tools to grow your brand. Research shows that 70% of customers will consider user-generated content before purchasing a product. Create a branded hashtag, repost customer content (with permission), and add reviews or videos to your product pages or email newsletters.

To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.

(Note: Episodes are in English.)

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Seller_6HXPDZ2n6YG3n
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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

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Seller_L7r7lC30GBvkX
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Holiday Mode vs Extended Handling Times
by Seller_L7r7lC30GBvkX

Whats the consensus on the best way to go about this?

For context, i'll be away for a long weekend (Friday to Monday), resuming on Tuesday morning.

Is it better to set the holiday mode for the time period, or extend our handling times to compensate?

Thanks

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Seller_fkMx0VA8wIN47
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As many other sellers are now reporting, we have 3 orders which have had A-Z Claim Approved from the customer claiming to have not received their orders - despite us having signed proof of delivery for all 3 orders. It is also going against our Order Defect Rate.

We sell furniture, so these are not inexpensive items which can just afford to give away for free.

We do not agree with Amazon's automated responses to our appeals and we have tried to ring Amazon as well with no luck.

For all 3 appeals, we have received the automated same result:

"We have debited the amount from your account and have counted the claim against your order defect rate.

Appeal decision - Upon further review, we have decided to uphold our original decision.

Further decision - Upon further review, we have decided to uphold our original decision.

Further decision - Upon further review, we have decided to uphold our original decision."

If anyone at Amazon could help investigate that would be very much appreciated:

Case ID's 11031955162, 11055892052, 11049737842, 11055891272

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Seller_3t6D6pG0Stq4Q
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Hi,

My Account has been deactivated due to Section 3 before UK Ltd registration.

Initially I signed up from Pakistan as individual using personal bank account statement of Pakistan for Address verification, then changed the Identity from individual to Privately Owned Business without having UK LTD, This made my account deactivated, and also 25 pounds cut from my bank account after deactivation.

Now I have a registered UK Ltd, My Pakistani ID card, Pakistani personal bank account, a personal Payoneer account, should I submit these Documents to be interviewed by Amazon to reactivate the account, while I do not have any bank account titled as same as my UK Ltd Name?

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Seller_exWMdCdbEu167
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We are reaching out to seek assistance and bring attention to two consecutive A-Z Guarantee claims that have severely impacted our Order Defect Rate and put our Seller-Fulfilled account at risk of deactivation.

1. Order ID: 026-5297747-1153144

  • A-Z claim filed on April 30, 2025, and was granted to the customer.
  • The returned item had missing parts, and we clearly explained this in our appeal to the A-Z team. However, all we receive in response is the generic message: “We have reviewed the buyer’s claim and the information you provided for order 026-5297747-1153144. Although we understand your position, we stand by our decision.”
  • We have appealed multiple times via the A-Z dashboard and even contacted a Seller Support Partner, but the case keeps getting routed back to the A-Z team with no resolution.

2. Order ID: 203-7364653-2413957

  • A-Z claim filed on May 19, 2025, for a returned watch, but the watch itself was missing in the return package.
  • We are still actively appealing this case and have also filed a claim with Royal Mail.
  • These types of return abuse cases are placing an unfair burden on us as sellers. We’re doing everything right—responding to customers, providing evidence, and appealing through the correct channels—yet the outcome is always in the buyer’s favor without any clear explanation.

We respectfully request the following:

  • A manual review of both A-Z claims mentioned above.
  • Removal of the ODR impact from these two cases, as they stem from return fraud or loss beyond our control.

Please, any help from one of the team would be greatly appreciated@Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr@Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH

This is a critical matter, and we hope for the community admins’ support in escalating this to the proper team. Thank you for your understanding and help.

Sincerely,

big_panda

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Seller_w0NuiqSLJxWvi
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Is anyone else dumfounded as to why sellers/competitors are selling items but simply can't be making a profit? Whats the point? Is it their intention just to try and destroy other sellers? The only one it seems to benefit is amazon and their advertising and general fees. Or is simply just bad business sense?

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Amazon don't need new Sellers
by Seller_4GRSB4kKaZ1ZT

I created my amazon account 3 week ago, when everything had done, I received a notification that my account has been deactivated for verification. I have completed all my verification through video call and provided all the information they required. After some hours I received a mail that my account was involved in fraud or deception so my account will not be activated. Ohh come on i didn't listed any thing or sell any item so how i was involved in fraud. I appealed amazon but they didn't help me, instead of it they send me that same email again. Useless.

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Seller_9uIyHDTdIs9Vz
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Crazy A-Z Guarantee Claim
by Seller_9uIyHDTdIs9Vz
Amazon replied

Customer bought two items, each 110.8 pounds. One was faulty, then he tried to return. I agreed and authorize Amazon to generate return Label.

My customer found return label short of information, and I email him my warehouse address. my customer did not post the product, but claim A-Z of the whole amount 221.6 pounds. Amazon did investigation, and decisively deducted 221.6 pounds from my account to the customer.

I wrote to Amazon, and Amazon told me I did not respond to the customer properly. And my money just gone like this. I believe the world has fair rule, but I don't see fairness in Amazon, at least, no mercy to sellers.

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Amazon Gave Sneaky Refund Without A-Claim
by Seller_ae51e0CJoHqCX
Amazon replied

So I have just come across a refund given by Amazon to a customer for a bespoke order.

I was blissfully unaware of there being an issue with any order.

The order came in yesterday and had a note on the order with this incredibly rude message "Do not disappoint me please. I need this ASAP"

Anyway needless to say it was a next day order so I immediately processed the requirements and put this on a next day tracked.

It was received at 10.46am. By 12.46pm, I had a note from Amazon to tell me the order has been refunded.

No A-Z claim, no dialogue with the customer or even an explanation from Amazon why this order has been refunded.

I contacted Amazon and raised a Safe T claim. The safe T claim was instantly denied and I immediately put in an appeal and just waiting on the outcome.

I contacted Amazon seller support and they stated another department had refunded this without giving any explanation other than the customer claims to have received the wrong item.

In what World does an Amazon rep hand out a refund without an A-Z or querying with me first for a refund. The order value I think is irrelevant in this case but to me it is substantial and I am waiting for an explanation.

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