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Seller_z3k8APxGfbQEK
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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Seller_rNn5pTHY8V9DA
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No sales at all for 3 months now
by Seller_rNn5pTHY8V9DA

joined in november 2024. Had a few units sold of a couple of listings, but for the last 3 months I have had no sales on any of my listings.

This might seem like a basic call for help, but any idea why this is? Could it be that unless I pay for advertising, that nobody will see the products in search results?

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Seller_mpxl8VTY2EyaB
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Your seller account has been deactivated
by Seller_mpxl8VTY2EyaB

Hello, I am reaching out to the Amazon seller support for assistance and advice regarding the recent deactivation of my Amazon selling account. As a new seller on Amazon, I am currently working on understanding Amazon's policies and preparing my products for listing.

Initially, I added a Bank account, which I later changed to a new Bank account. However, I mistakenly selected a public company instead of a private one, which I later corrected, and my new bank details were verified on May 20.

On May 21, I received a notification that my account had been deactivated, and they requested the P-4 Verification, any bill in my name, and my credit card statement. I provided a bill, personal ID, business license, and the bank statement from my first registered account, but I did not include a credit card statement since it was a new account and no statement was available. AMAZON replied that "Your Amazon seller account has been used to engage in deceptive, fraudulent, or illegal activity that harms our customers, other selling partners, and our store."

Section 3 is not very clear. Can you please advise me on what steps I should take to get my account back? If I made a mistake, it was purely out of ignorance. Appreciate for your prompt support.

@Seller_fgtTzyHQfOM1x@Seller_mIRnuhdx7l5sN

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Seller_HHpn9PXML3rLc
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Royal Mail Tracked Delivery What's the point?
by Seller_HHpn9PXML3rLc

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

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Hi Amazon Moderators and fellow sellers,

I’d like to bring up a concern and hear your thoughts or similar experiences.

I recently received a 1-star Seller Feedback, and the entire comment was just:

"What information"

There was no complaint about shipping, customer service, packaging, or any aspect of the transaction. As we all know, Seller Feedback is intended for evaluating the buyer’s experience with the seller — such as fulfillment, communication, and delivery — not the product itself.

Here’s why I believe this feedback is misplaced:

Our product description is already complete and accurate.

The comment doesn’t indicate any dissatisfaction with our service.

There’s no communication record from this buyer, no message asking for clarification.

The comment sounds more like a confused question about the product or maybe an accidental submission.

I’ve already submitted a feedback removal request via Seller Central, but received a generic bot response that didn’t address the issue properly.

🟡 Has anyone else faced this kind of situation — where vague product-related questions are incorrectly left as seller feedback?

This kind of misplaced comment unfairly affects seller performance metrics, even though it has nothing to do with the service we provide.

I would truly appreciate if a moderator could look into this case for potential removal of the feedback, or at least confirm that it qualifies for removal based on Amazon’s Seller Feedback Guidelines.

Thank you for your support and insights!

Best regards,

Karina

@Seller_Huz6FT08OxHAR

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Seller_9jiqKSaXOnGOq
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Brand approval for secondhand books (single copies)
by Seller_9jiqKSaXOnGOq

I am listing some secondhand books for sale, as I have done in the past. However, there are several which I am now unable to list as Amazon now needs me to request seller approval for the brands in question (the publishers of the books).

In each case, I am only selling a single copy and it is one that I bought some time ago for my personal use. I no longer have the receipt(s) but in any case, this would only be for a single copy and not list my address etc. As a result, I am unable to provide the documentation requested.

The publishers include Sage, Routledge, MIT Press and I.B. Tauris. Is there a solution to this issue? Currently, these branding restrictions make it impossible for an individual to sell their own books online through Amazon.

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Seller_6HXPDZ2n6YG3n
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Hi Amazon Team and Fellow Sellers,

I’m reaching out for urgent help and a fair review.

We just had an A-to-Z Guarantee claim granted against us and it’s now impacting our Order Defect Rate (ODR) despite the fact that we did everything right as a seller.

Here’s what happened:

The buyer claimed the delivery driver stole the package (a serious accusation)

We asked for proof (such as a police report or any supporting evidence) but received no response from the buyer.

We tried multiple times to contact the customer to resolve this matter amicably, but they ignored us and instead went straight to Amazon.

Meanwhile, we opened a case with Amazon Support for guidance (Case ID: 11127978112) to ensure we were handling it correctly.

Despite our efforts and the customer’s refusal to engage, the claim was granted, and now our account health is at risk.

This feels deeply unfair. According to Amazon’s A-to-Z Guarantee Policy, sellers are supposed to be given a chance to resolve issues with the buyer but we were completely denied that chance.

We followed Amazon’s rules. We acted in good faith. And now we’re being penalised for doing exactly what we were supposed to do.

We’re asking Amazon to review this case thoroughly, including the full message history and our support case, and remove the ODR impact from this unfair claim.

If any Amazon staff see this, please help escalate the matter. And if any sellers have faced similar situations and found a way to appeal successfully, your advice would be greatly appreciated.

@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr

Thank you,

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Seller_5N3oVP66stmfC
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Over the last three months, we noticed an increase in refunds. We started to see a trend for 4 ASINs, where all orders were being refunded. We received no communication from the buyer, as they were going directly to Amazon.

I then started searching for these products on eBay and TikTok and saw them sold on the platforms for very low prices. I then placed orders with the two sellers and addressed to my home address. A few days later, the orders showed up on our seller central with my name and address. We shipped the order, and the delivery arrived the next day (Saturday). On Sunday, the order was showing as refunded. I rang Amazon on Monday, told them what I've done and asked why this order was refunded, as I've received the order in good condition and it's not missing. They said a refund was issued because the item was damaged.

The seller on eBay and TikTok has placed over 300 orders with us, and Amazon has refunded each order, resulting in losses for the business.

I was told to file a report via Seller Central, which I've done three times now, and get the same generic response back from Amazon.

Your Referral to Amazon.com - Investigation Complete

We received your report of suspicious buyer activity. Thank you for bringing this to our attention.

Complaint ID:

Order ID:

ASIN(s):

What did you investigate?

When we receive reports of unusual buyer behavior, we review each account to determine there are any violations of Amazon’s policies.

What was the outcome of the investigation?

We carefully reviewed your report and completed an investigation. We are unable to provide additional information about the outcome of the investigation.

Will my report have any impact on my performance?

No. Your report of the buyer and the outcome of our investigation will not affect your performance history.

What do I need to do?

No further action is required from you.

Thank you for selling in Amazon’s store.

This is an absolute joke on Amazon's part. We are getting no protection from them, and they are happy for sellers to lose out to ensure the customers are happy.

To all sellers on Amazon, keep an eye out for the refunds being issued, and has anyone been experiencing the same? I want compensation from Amazon as we cannot take these losses.

28 votes
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How can we sell bulk drainage parts?
by Seller_ODXyVkMBF6owz

Can someone please explain the easiest way to sell bulk stock? We have around 1000 bulk bags of underground dranage pipes, ubends (various polypipe types) etc. We cannot work out what we'd need to do to be able to sell via amazon. Ideally we'd like to send a pallet to amazon and they packhage and sell. is this possible? Thanks

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Seller_SCceKl41fyOVm
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We started using Linnworks back in 2016 on their Free plan, which at the time seemed like a great way to manage our growing e-commerce operation. By 2019, they transitioned us to a paid plan costing around £300/month — a steep increase, but we accepted it because the software handled order management and label printing fairly well.

Fast forward to 2021, and the cost has skyrocketed to an eye-watering £14,323 per year. That’s a nearly 48x increase in just a few years with no matching improvement in value or functionality. It feels like we’re being penalised for growing our business.

To make matters worse, we attempted to use Linnworks to list products on Amazon — a feature that’s advertised — but it simply stopped working. No clear explanation, no real support. We were left in the dark, paying a premium for features that don’t even function properly.

In truth, the only thing Linnworks does reliably is manage orders and print shipping labels. Everything else is either broken, outdated, or not worth the cost. For the price we’re now being charged, we expected a much more robust and versatile platform.

I’ll be actively looking for alternatives that offer better value and transparency. Linnworks has unfortunately become a cautionary tale in our tech stack — good at one thing, but wildly overpriced and underdelivering on the rest.

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Seller_nTFx4EOgfMUFf
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Sales drop in April 2025
by Seller_nTFx4EOgfMUFf

Hi, has anyone experienced a sudden sales drop? And everything in my listing is working fine with no errors. I havn't had any sales in the last three days. I was doing well in the past month. I am selling paper bags with handles. Is anyone selling the same as me, or in the same category?

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23 replies
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