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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Seller_rc980zKZS0ZzH
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Can't close account and can't reach Amazon support.
by Seller_rc980zKZS0ZzH

Referring to the discussion https://sellercentral.amazon.co.uk/seller-forums/discussions/t/b211474c-6df1-4863-9e52-0b377e8c85d6

Someone from Amazon said they will look into my issue but the thread just got closed and I haven't heard from Amazon ever since, except that Amazon tries to Charge my card again and again for higher amounts each month.

What do I do?

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Seller_SvOY7LgPOcFdy
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Hi everyone,

I’m hoping someone can clarify this for me. I currently use Royal Mail 24 and Royal Mail 48 services to fulfill my Amazon orders. As you know, these aren’t fully tracked services, but they do provide delivery confirmation when the parcel is delivered (a barcode scan at delivery).

My question is — if I dispatch an order using Royal Mail 24/48 with delivery confirmation, and later a customer opens an A-Z Guarantee claim saying the item wasn’t received, how is this handled by Amazon’s system?

Since the decision process is largely automated (AI-based, not human-reviewed initially), and these services aren’t classed as ‘tracked’, would the AI still side with the customer even if I can provide the delivery confirmation scan?

Would appreciate hearing from other sellers who’ve been in this situation — or if there’s an official Amazon position on using services like Royal Mail 24/48 for fulfilling orders and how it affects A-Z claims.

Thanks in advance for any advice!

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Seller_XoFq9QI36dCQh
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I received a negative feedback on a football cake topper, with the customer claiming I sent the wrong colour. However, the customer selected red when placing the order, and I’ve confirmed that we did indeed send a red topper as requested.

The topper includes a team name, and the customer had entered "Derby County." They are now saying the topper should have been black, as that is the team’s official colour. However, there was no mention of this in the order notes—only the team name and a red colour selection.

I feel this isn’t my fault, as I strictly followed the customer’s instructions. Do you have any suggestions on how best to handle this or what action I should take regarding the feedback?

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Seller_0xavPE91kwzcZ
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Amazon replied

Hi,

I'm wondering if anyone can help or advise with this issue.

Basically we received a message from Amazon 6 weeks ago saying that HMRC had told them we were NETP (Non-Established for Tax Purposes in the UK). Amazon have put a hold on our payouts until this is resolved.

We agreed with this assessment and told Amazon that they can start collecting VAT for sales dating from 1st January 2025. We have been remitting VAT direct to HMRC on all sales since were were VAT registered in September 2012.

However, Amazon are insisting that they have to take the VAT liability calculation back to June 2021 and that we have to claim this VAT back from HMRC, then remit to Amazon, who will, in turn, remit to HMRC. It seems a very cumbersome way of doing things, but HMRC confirmed that this is the only way to do it, so it is what it is.

Our issue is that in order for us to reclaim this VAT, we need a quarterly breakdown from Amazon for each quarter's VAT amount to show how they got to the VAT liability figure they say we owe. Our accountant has asked us to get this breakdown, I asked Amazon last Thursday for this information and received a 'bounce back' style e-mail that says 'We have contacted our internal team for information regarding your issue', but it's been almost a week with no response.

Our balance in Amazon is now approaching 500,000 GBP and we are beginning to struggle to pay bills and order new stock. Account health call backs don't help at all as they don't understand the issue and I am not receiving any responses from the e-mail addresses I have been told to message. It's really frustrating.

Any help or advice?

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Seller_i38MVIJDH23AY
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Reimbursement for lost items
by Seller_i38MVIJDH23AY

Has anyone noticed that Amazon are suddenly paying less for lost items?

I have just been reimbursed £40 for 3 units that would have sold at £180 in total.

Last week I got reimbursed £117 for 6 units that would have sold at £240.

I understand that the reimbursements are meant to reflect the net amount we would have received but these 2 seem very low.

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Seller_CCUUTuTOZcQIN
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Returnless refunds
by Seller_CCUUTuTOZcQIN

Is there an easy way to just completely turn off returnless refunds on FBA ? Thanks Amy

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Seller_tSSu4rIrH0VTo
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We are a long-time Amazon seller urgently needing help with a platform issue that has caused a significant financial loss.

On June 17, a removal order (ID: nqcSuowRkZ) was automatically triggered due to auto-removal settings. The inventory is valued at over $50,000. We realized the mistake quickly and tried to cancel the removal order while it was still marked as “Pending.” Unfortunately, the Cancel button was greyed out, and Seller Support told us it was too late—even though over 1,100 units were still unprocessed.

We've:

1.Opened multiple cases

2.Spoken with Seller Support on the phone

3.Escalated via executive and legal emails

Still no resolution. and units are being liquidated every minute!!!

We are pleading with Amazon to:

1.Stop the unprocessed inventory from being liquidated

2.Investigate why we were locked out of cancelling a pending order

3..Provide compensation for the units already lost, if irreversible

This is not a minor error. We are a small business, and this loss is devastating. Hoping someone from Amazon sees this and can help escalate or provide internal contacts that can actually resolve this.

Has anyone faced this and been able to recover inventory or get support to act in time?

Any help or advice appreciated.

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Seller_QWWKBrsPchf3F
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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

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Seller_zc8JV1I35Ykxh
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This is a fun one, Can someone have a look at this please as it is honestly rediculous.

@Seller_mIRnuhdx7l5sN

@Seller_DNQGSsdC7DccM

@Seller_XUNeUuvrQDpgP

Order ID: 203-9131482-3497103

Customer purchased £85.95 item on April 3rd, Send tracked & signed 24, royal mail show delivery photo of customer with parcel inside doorway and signature. 2 months later i get this message:

Hi I ordered this item from you quite a while ago but it arrived damaged and I just wondered if it would be possible for you to give me a refund please thanks.

Had brief discussion saying that they could start a return, send it back and i would refund them but they said they wanted to keep it and have a refund. i explained that they would need to return it and they said that they would keep it as they didn't want to send it back.

Several days later they filed an A-Z claiming non-delivery

Customer comments:

Hi I ordered this item quite a while back and it got delivered but I didn't receive it because I couldn't find it possibly because someone might of nicked it and I just wondered if it would be possible for you to let me have a refund please thanks.

I provided screenshots of the previous messages and proof of delivery as requested and then a couple of days later had a message saying that the customer had dropped the claim.

Then today a refund was granted and my appeal was denied apparently because i didn't provide proof of the previous messages from the customner stating that they had indeed received the parcel despite supplying screenshos of all prior messages sent back and forth through amazon and royal mails proof of delivery.

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KYC - Payment Service Provider (PSP) - UK
by Seller_r1z5k5KqDStfm
Amazon replied

Hi

Had the following flash up on Seller Central

Complete pending KYC review. Complete Know Your Customer (KYC) review with your Payment Service Provider (PSP).

Anyone had anything like this recently, cannot see how this is relevant to us as UK only store and do not use a PSP.

Thanks

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