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Seller_z3k8APxGfbQEK
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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

❓ What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Seller_5qEJ8xychB8oA
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Stuck with Deactivated Account, Unremovable Inventory, and Ongoing Fees
by Seller_5qEJ8xychB8oA

My UK seller account has been deactivated for a long time, around five years, apparently due to missing VAT registration. I was unaware that VAT was required to create listings as a non-UK seller. I sent a small FBA shipment years ago, which never sold, and Amazon has been charging storage fees ever since.

Because the account is deactivated, I can’t remove the inventory or close the account. Reactivating it is also not possible. I’ve contacted support multiple times, but no one seems to have a solution. Meanwhile, I keep getting charged, and I’m completely stuck.

Thank you in advance

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Seller_fj3M54GkuGQyT
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Account Level Reserve but no notification
by Seller_fj3M54GkuGQyT
Amazon replied

I have been a seller on Amazon since 2013, always kept my account in good standing and all of a sudden my funds (over £4,000 currently) are being held in an ‘Account Level Reserve’.

I’ve received zero communication or performance notifications from Amazon to suggest there’s any issue with my account and when I noticed the reserve, I contacted seller support who gave me a copy and paste reply saying that the reserve is a ‘normal part of selling on Amazon and it will reset at my next disbursement scheduled’. Well, surprise surprise it didn’t and my funds didn’t disburse yesterday as they should have done.

I am not on DD+7 because that was postponed until 30th Sept 2025 so I would really like to know what is going on and seller support are useless as usual.

@Seller_hnDMgUKxMh1V4@Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH @Seller_sSkzzHms7Kxs6 @Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP are you able to look at my account to see what the issue might be PLEASE?

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NCX dispute - how to fix
by Seller_zVTgefJBF9QJv

Hi.

A customer returned a product because it was damaged, as seen on the customer feedback in the Voice of the customer. I then got a negative rating for my NCX score.

I contacted Amazon Support to see if i can get a reimbursement as it seems like the customer received it as damaged, however I was told that the cusotmer damaged it,so no refund and the NCX score cannot be changed.

Im trying to make this make sense - So the cusotmer damaged the product, deemed it as unusable and then getting a bad customer experience due to a damaged item.

If this was indeed damaged by the customer (i dont know why they would put that as a reason for return) then why is it a bad customer experience ? Can someone advise or please look into this for me please ? Just tagging someone from Amz to explain for clarity if possible @Seller_z3k8APxGfbQEK@Seller_WD80mtpYHjvBN

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Seller_nErCCz0lQ54Sl
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Duplicate Case ID 11214853072
by Seller_nErCCz0lQ54Sl

Hi I am a new seller on amazon, i applied for brand qualification which got declined. I have now made all neccesary adjustments and when i tried to reapply, It gets auto closed as a duplicate. Please can my case be reopened? or atleast allow me submit a new brand qualification request.

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Seller_NbVRNVFKqcciN
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Help with reporting seller violations
by Seller_NbVRNVFKqcciN
Amazon replied

I have reported several listings that violate Amazon policy using the 'report abuse' section, but each time I get an instant, automated email saying no action can be taken due to no violation detected. The violations are there. Can someone from Amazon help me? Maybe @Seller_gAhPNiLrkfTcr ?

One report:

ASIN: B0DLV8W6KQ, B0F19FCPC1, B0DXFYFSFW, B0DM28JYB1, B0DM28V6Y3, B0DM2BBZH2, B0DM2D59WZ, B0DM2D6P4P, B0DM2D75V5, B0DM2D84YB

Order ID (if applicable):

Complaint ID: 11077695522

Complaint text: Seller's brand (That Chunky Yellow Mouse) using another brand (Pokemon) as a keyword. Seller has copied legitimate listings (Pokemon branded) and uses their own trademark brand on their listings to prevent other sellers listing against the product (there are no other sellers on their listings.) Example of the proper brand listed on the original listing of the first ASIN: B0D2WX4CYJ

I count 72 violating ASINs on this keyword/brand alone.

I also reported the first ASIN B0DLV8W6KQ as being a duplicate of the original ASIN B0D2WX4CYJ, but I got an automated reply for that, too:

Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported B0DLV8W6KQ for the violation type selected.

ASIN: B0DLV8W6KQ

Order ID (if applicable):

Complaint ID: 11078092612

I know that the seller reports other sellers trying to list against the product because I inadvertently selected their duplicate listing when using the 'add product' tool, and within 12 hours I had a policy warninng. Here is the text:

Rights owner communication: Item is only sold on Amazon and is not available on any other market, this item is widely available as a fake so we authenticate the products and apply our trademark to the packaging, we only supply this product on Amazon so the other sellers product is a counterfeit

ASIN: B0DM2B6KFN

Complaint ID: 11063003542

Trademark asserted: UK00003979814

Infringement type: Counterfeit

The seller literally admits to relabelling the trademarked product. I have reported it to the actual rights holder also.

I have reported it to Action Fraud as well.

The seller's feedback on Amazon has multiple fake/counterfeit item claims from customers, and they all get struck out by Amazon because the seller uses FBA only.

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ODR Destroyed by Unfair A-to-Z Claim – Buyer Ignored Us, Amazon Ignored the Facts!
by Seller_6HXPDZ2n6YG3n
Amazon replied

Hi Amazon Team and Fellow Sellers,

I’m reaching out for urgent help and a fair review.

We just had an A-to-Z Guarantee claim granted against us and it’s now impacting our Order Defect Rate (ODR) despite the fact that we did everything right as a seller.

Here’s what happened:

The buyer claimed the delivery driver stole the package (a serious accusation)

We asked for proof (such as a police report or any supporting evidence) but received no response from the buyer.

We tried multiple times to contact the customer to resolve this matter amicably, but they ignored us and instead went straight to Amazon.

Meanwhile, we opened a case with Amazon Support for guidance (Case ID: 11127978112) to ensure we were handling it correctly.

Despite our efforts and the customer’s refusal to engage, the claim was granted, and now our account health is at risk.

This feels deeply unfair. According to Amazon’s A-to-Z Guarantee Policy, sellers are supposed to be given a chance to resolve issues with the buyer but we were completely denied that chance.

We followed Amazon’s rules. We acted in good faith. And now we’re being penalised for doing exactly what we were supposed to do.

We’re asking Amazon to review this case thoroughly, including the full message history and our support case, and remove the ODR impact from this unfair claim.

If any Amazon staff see this, please help escalate the matter. And if any sellers have faced similar situations and found a way to appeal successfully, your advice would be greatly appreciated.

@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr

Thank you,

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Repeat pending order
by Seller_HMxMRdomHkjHi

For the last three weeks I have had the same item pending for 7 days and then cancelled to be reordered the following day and again pending for a week before cancelling and then reordering again. I know it is usually to do with payments. However, it is a business customer who has had the order pending now for 3 weeks.

Whilst it is pending it is not available for sale, am I being cynical here wondering if another seller has the same item for sale and I am the competition to be removed?

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Valid Tracking Rate Dropping – "Parcel Next Day" vs "Expresspak Next Day"
by Seller_gEv1wCLlWibuA
Amazon replied

Hi everyone,

I’m having an issue with my Valid Tracking Rate (VTR) on Amazon Seller Central, and I’m wondering if anyone else has experienced something similar.

I always upload valid tracking numbers from my carrier, and the tracking works fine when checked. However, despite that, my VTR keeps dropping. After some digging, I noticed that while I’m consistently selecting “Parcel Next Day” as the shipping service when dispatching orders, but some of the orders indicate “Expresspak Next Day” on the order details.

Could this mismatch between the selected shipping service and the one Amazon ends up recording be causing the VTR issue? Has anyone else run into this problem with these two service names?

I’d really appreciate it if anyone could share their experience or let me know how they resolved it. Thanks in advance!

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Using Royal Mail 24/48 with Delivery Confirmation — A-Z Guarantee Claim Outcome?
by Seller_SvOY7LgPOcFdy

Hi everyone,

I’m hoping someone can clarify this for me. I currently use Royal Mail 24 and Royal Mail 48 services to fulfill my Amazon orders. As you know, these aren’t fully tracked services, but they do provide delivery confirmation when the parcel is delivered (a barcode scan at delivery).

My question is — if I dispatch an order using Royal Mail 24/48 with delivery confirmation, and later a customer opens an A-Z Guarantee claim saying the item wasn’t received, how is this handled by Amazon’s system?

Since the decision process is largely automated (AI-based, not human-reviewed initially), and these services aren’t classed as ‘tracked’, would the AI still side with the customer even if I can provide the delivery confirmation scan?

Would appreciate hearing from other sellers who’ve been in this situation — or if there’s an official Amazon position on using services like Royal Mail 24/48 for fulfilling orders and how it affects A-Z claims.

Thanks in advance for any advice!

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Seller_VUcjClrPIVFRy
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Do you like the layout change on the seller homepage?
by Seller_VUcjClrPIVFRy

In my opinion it was just fine previously but the dispatch and orders section have now moved over to the left side of the page.

Seems silly to me, what is your thoughts?

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