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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Seller_3imSzMMvs3m51
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A-Z Wrongly Granted
by Seller_3imSzMMvs3m51

Hello fellow sellers,

I need your help and advice on a serious issue we have been facing. Order ID: 204-8778549-3360302

A customer purchased a specific pair of shoes from us. We fulfilled the order correctly, and our internal records, pick list, and dispatch footage confirm this.

However, the buyer raised a return claim saying "wrong item sent" and returned a completely different pair of shoes, not even a model we sell. The returned pair was used and dirty. Despite submitting full evidence (photos, product catalogue, stock sheet, and return inspection report), Amazon refunded the buyer from our account.

We have submitted 16 appeals through the normal channels and keep receiving the same copy-paste response:

“Although we understand your position, we stand by our decision.”

We have asked for an escalation or human review, but there is no way forward via the standard appeal workflow. This is a clear case of return fraud, and it seems there is no protection for sellers in this situation.

Has anyone managed to:

Escalate these cases beyond the automated system?

Get a proper review done by Executive Seller Relations?

Recover funds in similar fraud situations?

Any insights or proven escalation routes would be hugely appreciated. I am also interested in collaborating with other sellers who face similar situations to raise this as a systemic issue with Seller Performance or through FBA Feedback Loops.

@Seller_mIRnuhdx7l5sN@Seller_DNQGSsdC7DccM@Seller_Huz6FT08OxHAR

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Seller_sg54Fq7GfBZzn
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We have became aware of a growing trend from Amazon of their customer service reps just issuing refunds and not telling you, not explaining or qualifying this and not even remotely updating you.

Is anyone experincing this as well ?

The example I will give is an order yesterday, the customer opened a return request for the item, this was auto authorised, with a pre paid label issued.

Neither item from two orders has been returned, the customer stated they suspected that something had happened and maybe they had been sent to Amazons returns instead of us ? the tracking clearly shows that Royal Mail have not at all picked them up and the customer still has them.

Last night the customer emailed us to say they had contacted Amazon, it was all sorted and they had been refunded.

I checked my emails, nothing from Amazon reps at all, I checked my balance and they have refunded two orders from my balance and the customer still has both items.

The only email was a standard refund email, nothing about this at all, so it could have easily been missed if the customer had not emailed us.

First and foremost, I want to say this is not an isolated incident, there have been several random refunds with no return requests, no messages and no emails.

So are Amazon just handing out our money left right and centre with no checks and balances as that this is grossly unfair on sellers with no comeback, no right to know and you may not even know its happened to you !!!!!!

Come on Amazon kindly explain why your reps are doing this and not even bothering to tell us ? its appalling really, your reps should at least notify us so we can monitor them.

Does anyone know how to check every single return to see who authorised it ? as I see a small claim coming on

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Seller_XoFq9QI36dCQh
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I received a negative feedback on a football cake topper, with the customer claiming I sent the wrong colour. However, the customer selected red when placing the order, and I’ve confirmed that we did indeed send a red topper as requested.

The topper includes a team name, and the customer had entered "Derby County." They are now saying the topper should have been black, as that is the team’s official colour. However, there was no mention of this in the order notes—only the team name and a red colour selection.

I feel this isn’t my fault, as I strictly followed the customer’s instructions. Do you have any suggestions on how best to handle this or what action I should take regarding the feedback?

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Seller_8A2GBSqNZDr4Q
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I have had zero violations on my account. I built this business by myself over 4-5 years and it has become my main source of income - so this is quite depressing.

Amazon requested me to send them documents proving I'm a UK established business that pays VAT. They never formally rejected my documents - they just kept spamming the same performance notification asking me for the same information over and over again.

About 3 weeks in, and after having about 3 phone calls with account health, it turned out that the address they wanted me to prove was my OPERATING address instead of REGISTERED address. I gathered as much evidence as I could since then (utility bills, commercial invoices etc). and sent it to them. Since then it has been a wild goose chase. I've had to send this information multiple times too, and to multiple email addresses (all of this under the advice of account health).

It has been 6 weeks since I sent the last bit of information they asked for and I have had no response. I have lost over £150K worth of sales and paid over £15K in storage fees in these 3 months. Every time I call Account Health they tell me all I can do is wait. The more I wait, the more I lose in storage fees. They refuse to give me any rough estimate whatsoever on when this will be complete - I could still be waiting next year for all I know.

This has just an extremely stressful and depressing past few months. I did nothing to deserve this - this is just Amazon refusing to look at the documentation and reinstate my account at this point. This issue has been escalated twice in the last week. 5-6 days ago I received an e-mail from the "specialised team" it has been escalated to telling me I'll hear a response within 72 hours. They have not responded.

I'm not sure what to do at this point. Do I just accept that the accounts gone? I can make a new company, new seller account, and pay another £15K or so to get stuff removed from the Amazon warehouse but it's always in the back of my head that by the time this is all done my actual account will be reinstated by then. It's a frustrating dilemma. Really seems like Amazon is just torturing me at this point. Has anyone been through anything similar? Any advice?

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Seller_9tf4M7XDRj6d2
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Hi Amazon team,

I’m writing with concern about my UK Seller Central account, which was recently closed without any clear reason, even though I submitted all required documents for KYC and VAT verification.

• I provided valid VAT registration, company documents, identity verification, and bank statements — everything requested was uploaded on time.

• Despite full cooperation, my UK account was closed and no reason was shared — only that the decision was final.

• Meanwhile, my USA Seller Account passed all verification steps successfully and is currently active — which shows that my documents and identity are valid and recognised.

This makes the situation even more confusing, as I used the same business information and documentation for both marketplaces.

I kindly request that someone from the KYC or compliance team re-review the UK account closure, as it appears to be either a misunderstanding or a backend error.

Here are some case ids which gets closed or transferred:

11153270132

1117645964

We got this email from amazon:

"Having reviewed your account thoroughly, we have decided that your account will remain closed. All information provided by you has been considered in detail. This decision has been reached because we have not been able to successfully process your application to open a Selling on Amazon payment account.

I am unable to provide you with any further information. We may not respond to further correspondence regarding the closure of your account."

please help:

@Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_fgtTzyHQfOM1x @Seller_Huz6FT08OxHAR @

— I would really appreciate if you could help escalate this for a manual check or internal review.

Thank you so much for your time and support.

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Seller_0quq1bXq9v7JF
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looking for some information regarding Can UK Based Company / Citizen seller to start selling Amazon Australia

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Seller_m3jUYB9Bgjzra
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Hi I have been ignoring the alert to update my selling information and today saw my account put on hold until i uploaded the info required. I did this earlier today and submitted but nothing has changed. Tried submitting multiple times but still nothing. Spoke with seller help and they said i haven't yet pressed submit. Tried using different docs and still no change.

Does this normally take a while to be looked at or should it be pretty instant? After i click submit the next page says the information is being reviewed and the page will refresh in 30 seconds. After a minute or so it refreshes and prompts me to "review and update my selling on amazon account information". Back on the dashboard there is nothing to say my uploaded information is under review and there is no sign of any change after pressing submit except I get a performance notification which states "We are conducting a review of your Amazon Payments Account. We need additional information or documents to continue with your account verification. In accordance with regulations, you must complete an account verification process. Please go to the Identity Information page to provide the required information or documents:"

Am i doing something wrong? My account has been on hold all day and I can't see how to get it back active again. I have checked each document fits the criterea they have asked for and that all information provided matches.

Many thanks for any help that can be offered!

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Seller_MG3vU8TryUyVw
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Im having an issue which can't be solved via Seller Support.

4 months ago I received a KYC email and promptly uploaded verification details, the next day no issues and the account was back up with full selling privileges.

Today I woke up and I had disbursements cancelled and i couldn't request disbursement. After speaking with seller central they said my account has been subject to a verification check and to check performance notifications. The only performance notifications from Amazon are regarding ID for a secondary user that we cannot get a suitable ID from (that amazon needs) until next month. Since, i have deleted the user just in case this is causing the issue.

After further investigation I have noticed that my driving licence expired yesterday, the one issued within amazon KYC back in February - my issue is, if this is the issue why don't i have a notification to upload the new ID document. I can't get through to anyone and i'm just being told to wait 10 days until KYC team get back to me, it's worrying how they've not sent me any communication regarding this. Unfortunately we have staff and bills to pay for -- Any help in terms of point of contact or help from the mods would be really appreciated.

ID 11217982122

@Seller_z3k8APxGfbQEK@Seller_mIRnuhdx7l5sN @Seller_XUNeUuvrQDpgP

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Seller_m3jUYB9Bgjzra
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Submit for verification
by Seller_m3jUYB9Bgjzra

I am trying everyday to update my business information and submit it for verification but every time it appears that it hasn’t been uploaded. I need help with this as seller support have not been able to offer me anything. Has anyone been in a similar situation and offer some guidance? I can’t work out how to get my account back active

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Seller_ibuMp0k5Ng8wR
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Hey everyone,

Here’s the situation:

One of the UK accounts I manage recently went through a legitimate ownership change (due to a business restructuring), and I needed to update the business info accordingly. The issue is that Amazon deactivated my account, and I am unable to update anything. The country field in the Business Information section is greyed out and not editable. I can’t change it manually, and the edit option has now disappeared completely.

I tried:

  • Opening multiple cases - no reply.
  • Checking for the call-back option - not available.
  • Writing to different support emails - no luck there either.

It feels like we’ve hit a wall. The system won’t let us update the data, and support just isn’t responding.

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