I am in Brand Registry but I am trying to add a trademark to my brand. I had done this before, but the trademark expired over COVID and I had to re-establish it in 2022. So in a sense, I am ADDING another trademark to my brand, I guess (different serial number than the original trademark). I don't remember this being such a headache first time around. This all came about because I have a competitor who is using my images (even with my product showing my trademark) and I wanted to report it but I can't because the trademark is no longer connected to my account.
Amazon has some weird process where I have to copy an amazon-generated email with a verification code to the contact on my trademark registration (which is an attorney with Legal Zoom).
So I emailed the auto-generated email, but I don't understand what that is supposed to do....does Amazon send a follow-up email also to the same contact and the contact is supposed to put all of this together and respond with verification of my ownership?
This is the email I was instructed to mail to the contact name on my trademark at USPTO:
Hello,
I have submitted a trademark to be connected with Rob's Super Happy Fun Store in Amazon Brand Registry. They have identified you as the trademark correspondent and should have sent you a link to their Trademark Portal, for which this code below will grant you access. Please use the link and code to review my request to confirm trademark ownership and reach a decision. You have 30 days to complete this process.
Verification code: a-f016afe6-80e4.......
I should have sent them a link to my Trademark Portal? WTH? Does Amazon do this for me because I have no idea what this even means but I sent the email anyway hoping the recipient would know what to do.
Already, Legal Zoom is washing their hands of this:
Hi ,
The only code we have received from Amazon has been sent to you. Unfortunately, we are not affiliated with Amazon so if you need further assistance with the code you would need to reach out to Amazon directly to resolve the issue.
Best regards,
LZ Legal Services
So what now????