HI I recently changed my name to a new one then changed my name to my new name and to a business card for my money to go in from amazon.

It still says "Verification in progress" It been like that for a few days now. How long does this usually take to be complete. and what should I do next? Please help and advise.

Dear Amazon team:

Here are my heartfelt words as a seller, without any concealment. I sincerely express my demands and hope that Amazon can give new sellers a chance so that I can continue to realize my little dream on Amazon.

When my goods first arrived at the Amazon warehouse, my account was closed. I had only been selling for half a year and had just become familiar with some Amazon rules. I thought it was a problem with my information, so I submitted it repeatedly, but Amazon never restored my account.

I have been reflecting, what problem caused it? Finally, I wonder if I used a software that is often mentioned on Amazon and Google, called "Purple Bird Browser". Because I have to go to the company, go home, and meet my suppliers at Starbucks, I cannot log in to my account because there may be an IP change and Amazon will warn me of the violation. So I used this software, thinking it was just for managing IP addresses, as many sellers are also using it.

Perhaps I am not familiar enough with Amazon, and I wish there was a customer manager who could incubate me and inform me of Amazon's rules. I accidentally violated Amazon's rules through my own exploration, and I apologize to Amazon for my mistake. Please forgive my ignorance, I am not trying to deceive the platform because I want to be a long-term luxury brand.

Because my information is genuine, I have been submitting it all along, which has delayed the best time to prove the error. I deeply regret it. Today my colleague asked me about the outcome of the rescue, but I dare not tell him. In fact, we have made this business our dream, and I always believe that Amazon will not wrongly accuse anyone who challenges Amazon's rules. However, I also believe that Amazon is a company with warmth. Can we show more care, support, and understanding towards our small sellers so that those who have dreams can muster the courage to stick to their beliefs and create different products.

Finally, I need to take care of my newborn child. Being a girl is not easy, and I apologize to Amazon for using tools to manage my work. If given another chance, I would be very grateful and hardworking.

Best wishes to everyone, happy and healthy every day

Hi,

I have a business account in the uk and I live in Uk too. Business Amazon account.

I am selling on it for over 2 years now.

This Year I received an email from amazon to re-verify my business details.

As I added new beneficiary as well in the business on companies house plus on amazon seller central.

But My verification is failed and deactivated my account for identity issues failed verification.

Below I am getting the same generic reply after appeals

"Hello,

Thank you for contacting us.

We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why is this happening?

You cannot sell on as your account has not met our requirements or aligned with the Amazon Services Europe Business Solutions Agreement that you agreed to. To learn more, go to "Changes to the Amazon Services Europe Business Solutions Agreement":

https://sellercentral-europe.amazon.com/help/hub/reference/G201476470#hh-help-page-header-7

The Amazon Payments team

Amazon Payments UK Limited, a private company limited by shares, is a company registered in England and Wales (registration number 11049457; VAT number: GB295 7604 60) with its registered office at 1 Principal Place, Worship St, London, EC2A 2FA, United Kingdom. Amazon Payments UK Limited is authorised by the UK Financial Conduct Authority under the Payment Services Regulations 2017 (reference number 799814) for the provision of payment services."

Thats the reply I am getting and I do not understand what it means?

Anyone can guide?

Hello fellow sellers,

I need your help and advice on a serious issue we have been facing.

A customer purchased a specific pair of shoes from us. We fulfilled the order correctly, and our internal records, pick list, and dispatch footage confirm this.

However, the buyer raised a return claim saying "wrong item sent" and returned a completely different pair of shoes, not even a model we sell. The returned pair was used and dirty. Despite submitting full evidence (photos, product catalogue, stock sheet, and return inspection report), Amazon refunded the buyer from our account.

We have submitted 16 appeals through the normal channels and keep receiving the same copy-paste response:

“Although we understand your position, we stand by our decision.”

We have asked for an escalation or human review, but there is no way forward via the standard appeal workflow. This is a clear case of return fraud, and it seems there is no protection for sellers in this situation.

Has anyone managed to:

Escalate these cases beyond the automated system?

Get a proper review done by Executive Seller Relations?

Recover funds in similar fraud situations?

Any insights or proven escalation routes would be hugely appreciated. I am also interested in collaborating with other sellers who face similar situations to raise this as a systemic issue with Seller Performance or through FBA Feedback Loops.

I'm genuinely struggling to understand why Amazon continues to send buyers messages stating, "We're sorry, but your package is late," even when we dispatch on time and upload valid tracking information.

In a recent case, we shipped promptly, provided accurate tracking, and yet Amazon still notified the buyer that their order was delayed. This not only causes unnecessary concern for the customer but also damages our reputation through no fault of our own.

To make matters worse, we’ve already lost an A-to-Z claim where the automated system failed to correctly recognise the tracking details. Our Valid Tracking Rate (VTR) is 100%, yet these issues persist.

Why are sellers being penalised due to delays or scan issues on the carrier’s end—something completely out of our control? We’re doing everything right, but the system seems to be working against us, and it’s both demoralising and damaging.

Would appreciate any insight or shared experiences from other sellers dealing with the same.