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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

❓ What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Account Deactivation verification issues
by Seller_PdcwrB461C05x

Hi,

I have a business account in the uk and I live in Uk too. Business Amazon account.

I am selling on it for over 2 years now.

This Year I received an email from amazon to re-verify my business details.

As I added new beneficiary as well in the business on companies house plus on amazon seller central.

But My verification is failed and deactivated my account for identity issues failed verification.

Below I am getting the same generic reply after appeals

"Hello,

Thank you for contacting us.

We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why is this happening?

You cannot sell on as your account has not met our requirements or aligned with the Amazon Services Europe Business Solutions Agreement that you agreed to. To learn more, go to "Changes to the Amazon Services Europe Business Solutions Agreement":

https://sellercentral-europe.amazon.com/help/hub/reference/G201476470#hh-help-page-header-7

The Amazon Payments team

Amazon Payments UK Limited, a private company limited by shares, is a company registered in England and Wales (registration number 11049457; VAT number: GB295 7604 60) with its registered office at 1 Principal Place, Worship St, London, EC2A 2FA, United Kingdom. Amazon Payments UK Limited is authorised by the UK Financial Conduct Authority under the Payment Services Regulations 2017 (reference number 799814) for the provision of payment services."

Thats the reply I am getting and I do not understand what it means?

Anyone can guide?

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Why should I be forced to use a PERSONAL BANK CARD for a Seller Central account? INFURIATING!
by Seller_fFylOZ9rejlBH

Our account is not accessible because of the charge method not being valid in France anymore. It's been fine since the business card was added and all the other countries are fine with the business card.

Amazon help articles are useless suggesting that I contact the bank to see if my card is valid in France. Well of course IT'S VALID!!!

What is wrong with Amazon?

Why do they make us jump through these pointless hoops from time to time?

Why do they intentionally make things more complex than they need to be?

Why should I repay a balance using my personal card which I have now reluctantly added?

How can I remove this card?

Why don't Amazon up their game when it comes to seller support?

So many questions and probably no really valid answers.

We don't even sell in France.

How do I remove it once and for all? We only want to sell in the UK and even that is an unnecessary strain?

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Ongoing FBA Inventory Holds from March 30 “Authenticity” Review – No Resolution After 2 Months (Case ID: 11124005882)
by Seller_D5W2jxk2kAHAQ
Amazon replied

Hello fellow sellers (and Amazon mods),

I'm writing here out of sheer frustration — and in the hope that someone with the right internal visibility might take notice of this long-running and unresolved issue affecting my FBA account.

On March 30, 2025, Amazon initiated a wide-reaching "authenticity" investigation on my account, flagging over 200 ASINs. Many of these ASINs were marked with "N/A" quantity, meaning I never even sold or stocked them. This was an automated sweep triggered while my account was under review for a single ASIN complaint.

Since then:

My account has been fully reinstated through mediation.

I provided full documentation for all products I had in stock.

The Inventory Appeals team released the physical stock that was held.

Yet — months later, every time I try to restock ANY ASIN from that March 30 list, it gets auto-flagged and held in FC Processing indefinitely.

I’ve contacted Seller Support countless times. I’ve opened multiple cases. I’ve sent three separate emails to inventory-appeals@amazon.co.uk — with no reply. Support keeps telling me to “appeal the ASIN,” but I can’t submit documentation for inventory I never sold in the first place.

This is not an authenticity violation. It’s a residual flag issue caused by an investigation that was never properly closed in Amazon’s backend.

Case ID: 11124005882

All I want is for someone in Policy Enforcement or Product Compliance to review the issue and confirm:

The March 30 investigation is closed

Any remaining backend flags on affected ASINs are removed

I can safely restock my catalogue without triggering indefinite FC holds

This has been going on far too long. It’s damaging my business, tying up my cash flow, and wasting hours of support time. If anyone from the Amazon team monitoring these forums can help escalate or advise on a better route — I’d be extremely grateful.

Best regards

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Amazon Suppressed Asins reinstatement issues Fix a product Listing
by Seller_J2H5GprhaORbt

I Sell a fairly good popular product on Amazon , that I have sold for a number of years with no issues .

This product has now been supressed for the following issues

the title contains the phrase made in England (I did not create the listing).

My inventory shows Fix product listing in red .

I go to edit listing and it will not let me save the listing changes unless I remove this phrase , which is fine.

Seller support see there is no contribution from myself- when there is . and now say to me , please provide proof of why you want to change the title including images and manufacturers URL etc.

How does anyone get anything done on Amazon ?

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Change product brand name generic to brand name
by Seller_HJZZpg5GdazXj
Amazon replied

We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?

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Incorrect Dimensions causing higher FBA fees
by Seller_xh0d5SePkpEtU
Amazon replied

Hello Everyone,

I am hoping some one can help here / advise.. is anyone from Amazon here please need your help.

Our prodcut dimensions was incorrect which causing us to pay higher FBA fees, we sent the proof of measurement and the main issue is the height only which causing us to pay higher FBA fees. our product height is 2.4cm and when we raised we got reply that there is no change and height still is 3.71cm looks like they just copying from the system. When we raised the case again they measured it correctly and chat representative told me that after measurement height is 2.50cm and you should be in lower tier of FBA (for standard envelope) but you need to wait 48hr before system to get update as I can see internal system showing 2.50cm,but few days passed and sytem no updated probably due to refund...

anyway we raised this system issue gain but was told they will do the re measurement again, please note that we didn't request for re measurement this time as we were hoping that system will get update correctly as was told in previous chat. but they told us that only option is to do the re measurment and they came up this time again with 3.71cm forcing us to pay higher FBA fees which we didn't agree and after few messages they did the remeasruement and on 06/06/2025 we got 2.40cm happy days but again system not updated this time :( we waited 48 hrs and then when we contacted through chat they said as few measurments were done recently so they will use median :) which will force us to pay higher FBA fees...they simply forcing us to keep paying higher FBA fees for no reason :(.

what should I do now? anyone please from amazon can step in and looks for us please this is clearly not accepted.

Case IDs: 11103443982 , 11146391312 (on 6th June they confirmed height is 2.40cm).

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH @Seller_Huz6FT08OxHAR@Seller_j9Bd91CW3ZVpr

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Seriously Stuck with something that makes No Sense lol
by Seller_p20O7ctIiGsqG

I am reaching out regarding my brand, Costanzo Enrico, which is a registered trademark. While the registered trademark was initially submitted as CE Costanzo Enrico Collezioni (which included an emblem and slogan which was incorrect), all our products, packaging, and marketing materials display only the name Costanzo Enrico. This is the correct and intended public-facing brand name.

Unfortunately, my listings are still showing the full name, CE Costanzo Enrico Collezioni, causing a conflict when I attempt to edit or update ASINs. This inconsistency is impacting the integrity of my brand presentation.

I’ve raised this issue previously, including in Case ID: 11218240712, but have received mixed responses—some indicating it will be resolved, and others suggesting it's not possible. I feel like I’ve been going in circles and would greatly appreciate your support in resolving this properly.

To clarify: I am not requesting a change to the trademark itself, but rather the brand display name to appear as Costanzo Enrico, which accurately reflects how our customers recognize the brand—similar to how "Nike" is used, not "Nike Just Do It."

Please let me know what documentation or steps are needed to make this adjustment.

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bank statement
by Seller_7bYv1DlkU7SJy
Amazon replied

can someone advise me if it is safe to upload a bank statement to confirm my card? I have been advised to be careful because of scams

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Amazon Seller account has been deactivated and your listings have been removed in accordance with Section 3
by Seller_sJUyozDeS1DKy
Amazon replied

@Seller_fgtTzyHQfOM1x hi i need help as i cna see you help somebody with same problem i send invocies of supplier and i notice after check status and had no email from amazon saying We completed our evaluation of your submission. We do not have enough information to remove the violation at this time.

i need help what i have miss as i had no email

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URGENT: Ongoing "Failure to Disburse Funds" Issue – Unacceptable Delay
by Seller_ozGg7zcqUTVCa
Amazon replied

Hi all,

We have been selling on Amazon for over three years and have always received our funds without any issues. However, since our last successful payout on February 12, 2025, we have not received a single payment. Every time we request a disbursement, we receive the same "Failure to Disburse Funds" email—this has now happened three times. The email content is included below.

Each time, the email claims that the funds were returned to Amazon. Yet, when we contact our bank, they confirm that there has been no transfer attempt from Amazon and no rejected payment. Meanwhile, we continue receiving payments without any issues from other marketplaces and customers.

Additionally, every time this happens, Amazon removes our bank details, forcing us to re-add them. After re-adding, we receive the usual 0 GBP card check and a 0.01 GBP deposit, confirming that our account is verified. However, when the actual disbursement is due, we receive the same failure email, and our bank details are removed yet again.

We created a case (ID: 10919139442) on March 13, 2025, yet all we receive are generic responses stating, "we are working with our internal team to reach a resolution on your case." This is not a resolution—this is a serious issue that needs urgent attention.

It is completely unacceptable and legally questionable for Amazon to hold our funds without a valid reason. This is severely affecting our cash flow and business operations.

We would appreciate any insights from moderators or other sellers experiencing the same issue to help resolve this matter.

Looking forward to an immediate resolution.

@Seller_Huz6FT08OxHAR@Seller_TSXM2A5nxWSuH@Seller_rX0LOsTSK2Zer@Seller_mIRnuhdx7l5sN@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP

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