Hello Sellers,
Three months ago, we announced New term financing option available for eligible UK sellers. We have noticed several questions about Amazon's new financing partner, TradeBridge, and wanted to create a comprehensive guide addressing the most common queries. As an Amazon-vetted finance partner for UK sellers, TradeBridge offers funding solutions of up to £5,000,000 with flexible terms and competitive rates.
In this post, we will cover:
✅ Who TradeBridge is and their credentials
✅ How their financing compares to previous Amazon Term Loans
✅ Key features and benefits
✅ Eligibility requirements and application process
We have organized the information in a Q&A format to make it easier to navigate. If you have additional questions after reading, please feel free to ask them in the comments below.
💡 Let's dive into the details...
Q1: Who is TradeBridge and why should I trust them?
TradeBridge is one of two finance partners, selected by Amazon to offer funding to UK sellers. They have over 10 years of Small and Medium-sized Enterprises (SME) funding experience. TradeBridge has been thoroughly vetted by Amazon and is trusted to provide financing solutions specifically designed for marketplace sellers. More information about them can be found at TradeBridge’s Website.
Q2: How does TradeBridge financing compare to the discontinued Term Loans underwritten by Amazon?
To qualify for TradeBridge financing, Amazon UK sellers must first meet specific eligibility requirements and receive an invitation to apply. Through TradeBridge's program, sellers can access financing by selling their future receivables, with convenient repayment through fixed monthly installments. This financing solution offers more generous funding amounts and flexibility compared to Amazon's discontinued Term Loans program.
Features of TradeBridge financing include:
- Funding amounts: Up to £5,000,000
- APR range: 9.99% - 24.99%
- Fixed monthly repayments via direct debit
- No personal or business credit score impact
- Estimated approvals within 2-hours
- No collateral requirements, no personal guarantees
- Flexible first repayment date (up to 45 days) after cash disbursement
- Option for scheduled payment holiday
- No early repayment penalties
- Late payment penalties apply for unscheduled missed payments
Q3: What are the eligibility requirements to obtain an invitation and approval?
Amazon uses an automated eligibility model to evaluate sellers who are in good standing. This evaluation considers multiple business performance metrics, including sales growth, order defect rate, customer feedback ratings, shipping performance, and various other proprietary indicators. Sellers interested in checking whether they've received a financing invitation, can find this information on Seller Central either in the 'Recommendations' section on the home page or under the Growth > Lending tab. Once the application has been submitted, TradeBridge begins a comprehensive underwriting process. This includes a whole business track review, Know-Your-Customer (KYC) verification, and anti-money laundering screenings. Drawing on their 10 years of industry experience, TradeBridge operates responsibly using advanced financial processes to ensure approved offers are made only to clients who can comfortably manage repayments while focusing on the growth of their business.
For more information regarding the Lending Program please visit the Amazon Lending help page.
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