Hello Sellers!As you may be aware, Amazon’s <a href="https://www.aboutamazon.co.uk/news/retail/amazon-prime-day-2024-date" target="_blank">Prime Day event is back on July 16 and 17</a>.As we gear up for the Prime Day event, it&#39;s essential that your business is fully prepared to make the most of this high-traffic sales period. To help you out, we&#39;ve put together a comprehensive checklist to guide you through the key steps to getting your operations ready:Inventory Management<ul><li>Analyse your current inventory levels and forecast future demand to avoid stockouts.</li><li>Optimise <a href="https://sellercentral.amazon.co.uk/learn/courses?moduleId=60c1f411-4670-4c13-9102-aeaab1a7904c&courseId=d293aa30-2ecb-49ee-806e-1a57f86e2e60&refTag=su_course_accordion&modLanguage=English&videoPlayer=airy" target="_blank">your stock</a> and minimise the risk of overselling.</li><li><a href="https://sellercentral.amazon.co.uk/learn/courses?ref_=su_course_accordion&moduleId=3f590fa9-5607-4689-8ddf-c21952af554e&courseId=d293aa30-2ecb-49ee-806e-1a57f86e2e60&modLanguage=English" target="_blank">Properly label</a>and organise your products for efficient fulfilment during the high-volume event.</li></ul>Pricing and Promotions<ul><li><a href="https://sellercentral.amazon.co.uk/learn/s?searchText=pricing&pageNumber=1&tab=Module" target="_blank">Review your pricing strategy</a> and consider implementing dynamic pricing or strategic discounts.</li><li>Leverage Amazon&#39;s promotional features, such as <a href="https://sellercentral.amazon.co.uk/help/hub/reference/G202043200" target="_blank">Lightning Deals</a> and <a href="https://sellercentral.amazon.co.uk/help/hub/reference/G3QLEV6W2QK84C57" target="_blank">Vouchers</a>, to increase visibility and drive sales.</li><li>Ensure your pricing and promotions align with Amazon&#39;s policies to provide a seamless customer experience.</li></ul>Advertising and Marketing<ul><li>Enhance your product listings with compelling content and eye-catching visuals to stand out.</li><li>Utilise Amazon&#39;s advertising solutions, like <a href="https://sellercentral.amazon.co.uk/learn/courses?ref_=selleru_athena&courseId=a2e0a79e-3a88-409d-a5e4-8cb031c168a4&moduleId=717e92e8-c24d-4a4e-be85-ff58ef874037&modLanguage=English&contentType=DOCUMENT&category=TUTORIAL&ref=xx_SellerUniversity_xxxx_meldedSidebarSearch&mons_sel_mkid=amzn1.mp.o.A1F83G8C2ARO7P&mons_sel_mcid=amzn1.merchant.o.A3C0IZPU4PM9LW&mons_sel_persist=true" target="_blank">Sponsored Products and Sponsored Brands</a>, to boost product discoverability.</li><li>Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.</li></ul>Customer Service Readiness<ul><li>Assess your customer service processes and ensure you have the resources to handle increased order volumes.</li><li>Familiarise yourself with Amazon&#39;s customer service policies and guidelines to provide the best possible support.</li><li>Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.</li></ul>More:<ul><li>Optimise product listings (titles, bullets, descriptions, images) for visibility and conversions</li><li>Review historical Prime Day performance data to improve strategies</li><li>Test inventory management, ordering, and shipping processes for increased volume</li><li>Plan for post-Prime Day influx of inquiries, returns, and reviews</li></ul>By following this checklist, you&#39;ll be well on your way to a successful Prime Day. Let us know what else is on the preparation checklist for your business!

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