Generative AI tools in the A+ Content Manager are now available to all brand-registered sellers in your store.

A+ Content helps you showcase your brand story and unique value on product detail pages with videos, images and customised content. Now with our new AI capabilities, you can create this content in minutes instead of weeks.

For brands of all sizes that use Basic A+, Premium A+ or A+ Brand Story Content, these new generative AI tools help you create high-quality content and streamline the creative development process without a team of copywriters and designers. These tools are available to you at no cost for select modules.

To create A+ Content with the new generative AI tool:

1. Go to A+ Content Manager.
2. Find modules with the AI ready badge.
3. Generate AI content using your brand-owed ASIN.
4. Review and publish.

To learn more, go to Create A+ content or download the A+ Content Generative AI Guide, available in English only.

If you’re a Professional seller listing products in bulk, you can now use AI to quickly create compelling product listings that help customers make informed purchase decisions.

You can use AI to create product listing content such as titles, bullet points and descriptions.

Even if your catalogue spreadsheet contains just basic information such as product names and SKUs, our AI tool generates detailed draft listings for your review and approval before publication. However, the more details you include, the more accurate your AI-generated content will be.

More than 1.3 million sellers have used our AI-powered listing tools, which can now generate more than 70% of required product attributes.

To use AI to create listings in bulk:

1. Go to Add products and select Spreadsheet.
2. Upload an Amazon beta product spreadsheet or your own custom format.
3. If you use an Amazon format catalogue spreadsheet, toggle Try AI-generated content to the right to opt in to using our AI to generate your listings. If you use a custom format spreadsheet, you’ll be automatically opted in to use AI and will need to confirm your spreadsheet details.
4. Select Submit products, then follow the prompts to review draft listings and edit AI-generated content if needed.
5. Submit your drafts to create your listings.

With the holidays quickly approaching, you can now easily promote your products for the holiday season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in hours, with no outside production costs.

With Creative Agent, you can do the following:

• Transform product photos into holiday-themed lifestyle images
• Create video ads showcasing products as gift ideas
• Generate seasonal audio ads with festive music
• Design holiday-specific Brand Store content
• Produce multiple ad versions for different promotions

Now you can test multiple holiday creative concepts to find out what resonates best with holiday shoppers. Quickly create or edit last-minute promotions for remaining inventory or adapt messaging from early-bird shoppers to last-minute gift buyers.

To start using the tool, take the following steps:

1. Sign in to Creative Studio through your Amazon Advertising account.
2. Go to Creative Tools, then select Creative Agent.
3. In the chat box, describe the ad that you’d like to create.
4. Upload your product image, ASIN or brand guidelines.
5. Review and edit the generated content, answer questions and add music or voiceovers.
6. Save directly to your Creative Assets library.

Creative Agent is now available in open beta at no additional cost for eligible US sellers. Some early adopters have seen a 12% increase in sales within one month of using the tool.

For more information about Creative Agent, go to AI creative solutions.

For more holiday advertising tips, go to Unlock Holiday Advertising Success.

If you’re a registered brand seller with listings in the UK or the European Union, you can now use our generative AI features in the A+ Content Manager to create more compelling Product Detail Pages.

A+ Content enables you to add videos, larger images and customised content to your Product Detail Pages, potentially increasing your sales. With generative AI, you can make A+ Content by inputting your brand-owned ASINs into the prompts. The tool will then provide customisable images and text for your selected fields in the A+ Content modules. You can request specific adjustments such as brighter or more neutral colours in a generated image.

To get started, take the following steps:

1. Go to A+ Content Manager.
2. Find modules with the AI Ready badge listed at the top.
3. Input your brand-owned ASIN information and select Generate content.
4. Review and publish.

For more information, go to Create A+ Content.