Hello Amazon Community & Forum Support,
I am writing to highlight a major loop in the Brand Approval (ungating) process that leaves sellers trapped when automated systems malfunction and Support offers conflicting advice.
We have submitted brand approval applications repeatedly for several established brands (Armaf, L’Oréal Paris, and Sally Hansen). Every single document required as per submission is provided:
• Tax invoices dated within 180 days from verified, authorized UK trade distributors.
• Quantities exceeding the minimum unit or combined requirement on individual line items.
• Business names and billing addresses matching our Seller Central Legal Entity 100%.
• Supplementary documentation including bank statements proving full payment and official distributor registration details.
Despite meeting every single requirement, the applications face instant automated rejections within minutes - clearly triggered by OCR system errors rather than human evaluation. No explanation provided nor further information requested.
When opening support cases to request human review, we receive contradictory responses, vague and I helpful. Some agents state Seller Support "does not have a saying in brand issues," while others state the cases are under review with decision dates days out:
• Armaf Application (ASIN: B0BBM9LLD1) – Case ID: 1313360622
• L'ORÉAL PARIS Application (ASIN: B07MR58Q4Q) – Case ID: 13129738532
• Sally Hansen Application (ASIN: B00BJMLHDC) – Case ID: 13130710802
The complete lack of specific feedback or human oversight creates an unworkable standard where sellers fulfill every policy requirement on paper, yet are left with no clear path to resolution or explanation.
Could a Forum Community Manager please look into these cases and escalate them to the ungating team for proper human review?
Thanks!!
@Seller_l7Jtck9jxnEA0@Seller_9Kb3jdNMszN2C@Seller_PIHyltK09pbl3@Seller_xkwDczt8sPSmx