Get over £42K in potential incentives when you start selling with Amazon. Learn how
Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    🎯UK SEO 2026: Get Found by More Buyers
    by Seller_lmwzklfLOK2Ob
    Amazon replied

    Hello sellers!

    Ready to boost your visibility and connect with more customers this year? Search engine optimisation remains one of the most powerful tools for growing your Amazon business. Let's explore how you can optimise your listings to get found by more buyers in 2026.

    Why SEO Matters for Your Success

    When customers search for products on Amazon, they're actively looking to buy. Getting your products in front of these high-intent shoppers can transform your business. With the right optimisation strategies, you can improve your product rankings, increase visibility, and ultimately drive more sales.

    Essential SEO Strategies for 2026

    1. Master Your Keywords

    Your product titles and descriptions need to speak the language your customers use.

    🤔Think about:

    • What terms would you use if you were searching for your product?
    • What problems does your product solve?
    • What specific features make your product stand out?

    💡Research your competitors' listings and note which keywords appear frequently in top-performing products in your category.

    2. Craft Compelling Product Titles

    Your title is prime real estate for both customers and Amazon's search algorithm.

    Include:

    • Your brand name
    • Key product features
    • Size, colour, or quantity (where relevant)
    • Primary use case or benefit

    💡Keep it clear, accurate, and customer-focused whilst incorporating your most important keywords naturally.

    3. Optimise Your Product Descriptions

    Use your bullet points and product description to:

    • Highlight key benefits (not just features)
    • Answer common customer questions
    • Include relevant secondary keywords naturally
    • Make it easy to scan with clear formatting

    4. Leverage Backend Search Terms

    Don't forget your backend keywords in Seller Central.

    Use this space for:

    • Alternative spellings
    • Synonyms
    • Related search terms that didn't fit naturally in your visible content

    5. Enhance with Quality Images

    Whilst not traditional SEO, high-quality images significantly impact conversion rates. Use all available image slots to showcase your product from multiple angles and in use.

    6. Encourage and Respond to Reviews

    Customer reviews signal product quality to both shoppers and Amazon's algorithm. Provide excellent service, follow up appropriately, and always respond professionally to feedback.

    🎯 Take Action This Week

    Your immediate next steps:

    1. Audit your top 5 products - Identify optimisation opportunities today
    2. Research keywords using Amazon's search bar autocomplete feature
    3. Update one listing with improved keywords and content
    4. Monitor performance using Search Query Performance data
    5. Test and learn - Try different approaches for your products

    💡 Pro Seller Success Tips

    • Start small, think big: Focus on your best-performing products first
    • Mobile-first mindset: 70% of customers browse on mobile - optimise accordingly
    • Seasonal relevance: Update keywords based on trending searches and seasons
    • Competitor intelligence: Regularly analyse top performers in your category
    • Data-driven decisions: Use Brand Analytics to guide your keyword strategy

    Common Pitfalls to Avoid

    ❌ Keyword stuffing - Keep content natural and readable

    ❌ Misleading information - Accuracy builds trust and reduces returns

    ❌ Ignoring mobile experience - Most customers browse on mobile devices

    ❌ Set-and-forget mentality - Regular updates are essential for success

    Essential Resources

    Additional Support:

    Join the Conversation

    • What's your biggest SEO challenge right now?
    • Which optimisation strategy has delivered the best results for your business?
    • How do you balance keyword optimisation with natural, customer-friendly content?
    • What tools or techniques have you discovered for effective keyword research?

    Here's to your continued success in 2026!🚀

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    Amazon is dead quiet
    by Seller_Fg2fqaWOnEtha

    I also think that we tend to forget the impact Google Search Engine has on our sales. I search for a product I sell by its name using the Incognito tab on Chrome.

    In the Shopping area the first result is my listing on Amazon. In the organic search results I get at the top a website called Simply Essential and then the Amazon listing and then my own eBay listing. I am obviously pleased that my own eBay listing is so high in the results, I have been working a lot on eBay SEO and I can now see the results. But I have no control over existing Amazon's listings SEO and that it's a lot of wasted potential. The Amazon's website would rank really well, but then if the listings SEO is nonexistent, we lose the rank advantage. This product is one of my bestsellers on both Amazon and eBay.

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    Updates to improve your product titles begin on July 27
    by Seller_nT0QY7yz1thDK

    Well, there goes the main metric for search discoverability... thanks! Hopefully these "item highlights" have the same impact as a keyword title in SEO...

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    Amazon is dead quiet
    by Seller_Fg2fqaWOnEtha

    It might be that my eBay is doing well because Amazon is doing so badly, but I have also improved the listings SEO on eBay and I see more visits. I have more and more deactivated listings on Amazon and I no longer list anything over £30, sales were steady though, until 10 days ago.

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    **Has anyone successfully started again on eBay, Etsy or another platform?**
    by Seller_JiKgVP3KDGWwF

    Best option is your own site. No hoops to jump through. No seller fees, Use direct marketing to existing customers, social media to market. control your SEO and simply build sales and reputation. If a small business you can set up a off the shelf site with online-outlet uk for just £20 per year. no limit on number of products. They have options to help you build a website if you are not confident about adding products or require a more tailored site

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    What’s the Long-Term Plan for Small Online Sellers?
    by Seller_ixz1lZ3QOcOJa

    Great post Dan. Out of interest, what SEO has worked for you? we've tried it but it seems to take ages and we jump to a different style before we've had a chance to see whether it has worked or not

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    What’s the Long-Term Plan for Small Online Sellers?
    by Seller_ixz1lZ3QOcOJa

    Thanks for the info. We've used 2 large agencies with the same experience - basics done by junior staff and no increase in revenue or any idea when we can expect higher revenue. We're doing it ourselves now with limited results, which means we're not throwing money down the drain, although it feels like we're missing out on a load of business.

    Just searched SEO suffolk, you use Dan Callis?

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    Amazon is dead quiet
    by Seller_Fg2fqaWOnEtha

    I am aware that you can also buy branded products on Temu these days, but Amazon is full of Chinese products that you can find for a lot less on Temu. My point is that is if someone is looking for low cost products, Amazon is not the best platform. Furthermore, Home Bargains near me has reopened after renovations and it now has so much variety that I am buying a lot less online myself.

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    Seller_kSZCywEhJQQ8J
    Sellers keep referring to “cheap Chinese stuff,” but I think that explanation misses the larger change taking place.

    That's very true and it's also a massive source of revenue for them. I have never done much advertising, I have always worked on SEO and to some extent social media (which I detest) but it's getting more and more difficult to compete, given the amount of sponsored ads around.

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    Seller_kSZCywEhJQQ8J
    Selling anxious merchants more visibility is commercially easier than repairing the system that made their visibility unstable.

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    What’s the Long-Term Plan for Small Online Sellers?
    by Seller_l9DWGFvAaJQ2I

    For us, one of our guiding principles is never to make Amazon our sole, or significant source of income, and not to become reliant on them. That would bring too much to lose when the 'bots decide for no good reason that your time is up. The temptation of greed is not for us.

    Our own websites bring 90% of our revenue, as that's where we put our resources into SEO, good imaging and so on. (SEO really does work, if you stick at it and do it well!)

    Since we went VAT registered during lock down Ebay dropped off a cliff as we became dearer than other people, so we simply don't bother with it now.

    Amazon we do less and less but it is profitable, we really pick and choose our products for here, everything considered and costed.

    We never want to be busy fools, for us, high volume low margin simply isn't attractive. High volume also means increased admin, hassle, and stress etc so let's just not invite it into our lives.

    Buy low, sell high, but make sure the in between bit is what you get to keep and not given to any large corporates instead.

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    🎯UK SEO 2026: Get Found by More Buyers
    by Seller_Fg2fqaWOnEtha

    I worked in SEO for 15 years, I found these posts unbearable. My problem is not SEO, but the fact that many of my listings have suddenly changed brand. To brands that don't even exist. Also titles are changed, photos are changed, description are changed and some of my listings are now in Spanish and a few others in German.

    It doesn't matter how time I spend on a listing if then it gets changed and I can't change it back because I am not the brand owner of the fake brand. These listings are misleading and there is NOTHING I can do about it.

    Also could someone explain to me how I am supposed to make the listings 'mobile friendly'? I thought that's up to Amazon to provide a good mobile experience, we just fill in fields with words, not change the UX design.

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