I've been selling on Amazon for a while. I rely on a large portion of my business to come through Amazon sales. I have over 500 items stored in FBA. I recently became VAT registered so I updated this information on Amazon. The day after, my account has been suspended due to the address being different. I have since updated this as my business address is different to my residential address. Amazon support also informed me that the company name has to match exactly including "Ltd." So I have added Ltd. to my business name on Amazon.
The submission page then says there could be up to 10 days wait for verification! This cannot be correct? It cannot take 10 days to see that my address and company name is correct. My business will be out of Amazon sales for potentially 10 days! This seems ridiculous. I have no other issues with my account, I just simply had to update my address and business name to add "Ltd" at the end, which does seem a bit silly as the name is identical apart from adding Ltd at the end.
It can't possibly take this long to sort out a simple address/name change?
Hi,
Hoping that an Amazon moderator is able to help look into this for me. @Seller_j9Bd91CW3ZVpr
30 days ago I had a VAT Establishment Verification critical flag on my account. I deregistered from VAT as I dropped below the financial threshold, removed my VAT number from the tax settings and have set my account to VAT exempt. (I had asked seller support in advance what I needed to do).
I submitted all my documentation 29 days ago and have not heard back from anyone.
I contacted seller support again number of times, I have a newish case number: 13280385022
I only have 21 days remaining before my account is deactivated and my business will be forced to close down. This is extremely stressful so any help would be appreciated.
Thanks
We had an order for 10 SSDs, total value £1,520. The customer later opened an A-Z claim for 1 unit only, worth £152. The A-Z page itself clearly showed:

Claim items: 1 of 10
Product amount: £152
Order details: £1,520
Refunds: £1,520
So the claim was for one unit, but Amazon refunded the customer for all 10 units. We appealed four times and clearly explained that the claim and return were for one unit only. All four appeals were rejected.
Why are we posting this now?
Because we are currently dealing with repeated attacks on our stock. Every day, more than £10,000 worth of products are being blocked in Pending / Awaiting payment verification. The pattern is always the same. One unit per order, different orders, usually 2-4 orders per hour. The stock is simply being moved into Pending and becomes unavailable for genuine customers. This does not look like a Buy Box fight. Nobody needs to win the Buy Box for this to work. The only result is that our stock is gradually pushed out of availability.
Connecting this activity to whoever is behind it is obviously very difficult when every order is for one unit and spread across different buyer accounts. We are not claiming that the previous A-Z case and the current attacks are connected. But after what happened with that A-Z decision, we think the history is worth putting on record publicly.
Order ID: # 204-9996269-9433955
@Seller_hzIJKXzwjDVso @Seller_8hQgfj6OVZYse @Seller_xkwDczt8sPSmx @Seller_lmwzklfLOK2Ob @Seller_l7Jtck9jxnEA0 @Seller_XUNeUuvrQDpgP @Seller_VygaQRBv4Ssmh
@Seller_OOVUXZLmb2UEH @Seller_mIRnuhdx7l5sN @Seller_mb0h6u450arka @Seller_zukQNO61PzGck @Seller_khUF6HPR2AHxu @Seller_j9Bd91CW3ZVpr @Seller_DNQGSsdC7DccM @Seller_Huz6FT08OxHAR @Seller_z3k8APxGfbQEK @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_Udi0JNbTrsmUV
Looking for advice because Seller Support keeps giving me generic responses instead of addressing what actually happened.
My listing had already been down due to the recall issue since around March, and I had previously had my inventory returned to me. Somehow, these particular 30 units were left behind in Amazon's network.
Amazon now keeps explaining a recall process where Day 1 the ASIN is put into “binding”, Day 30 the inventory is released and marked defective, and Day 60 a disposal order is created. This is confusing considering the listing had already been down for months, so I'm trying to understand how that timeline applies to these specific 30 units.
A disposal order appeared on 30 August. Then on 1 September, Amazon automatically created a removal order for those same units to be returned to me.
I called Seller Support on 2 September because I could physically see both orders on my account and wanted to make sure the units weren't disposed of. The representative checked everything, put me on hold and then told me the newer automatic removal order would take priority and that I would be fine.
Even more importantly, Amazon emailed me on 2 September specifically stating I had 30 days, until 1 October 2026, to remove the inventory before they would dispose of it.
Despite this, the automatic removal was later recalled/cancelled and Amazon proceeded with the disposal well before 1 October. All 30 units were disposed of and I was charged a disposal fee.
I've requested reimbursement and asked them to review the recorded call from 2 September, but they keep quoting the general Day 1, Day 30, Day 60 recall policy without addressing the automatic removal order, what their representative told me, or their own written 1 October deadline.
Has anyone dealt with something similar, and is there a specific Amazon team or escalation route I should be trying?
@Seller_8hQgfj6OVZYse @Seller_5zI0wsS66MHFL @Seller_zukQNO61PzGck @Seller_WIFV02H2XUFgS @Seller_WD80mtpYHjvBN @Seller_ZyGdB49sb7An4
I am requesting assistance regarding an ongoing issue, where a customer has been granted an A to Z claim for £241.99, for a return they made outside of the 30 day return window. I disputed the claim, stating the following;
The customer opened a return on the 11th May. This was 5 days after the order was delivered. I left this return request open for 27 days. Then, on the 6th June, I closed the return request, as it had then been 32 days since the order was delivered, and so the return was no longer valid, as per your own terms and policies that state orders must be returned within 30 days. Then, after I had closed the return request, the customer suddenly decided they were going to now return the order, and did so on the 12th June, a full 38 days after the order was delivered. On the tracking, you can clearly see that this was not delivered to me. It was left outside of my house when I was on holiday. Therefore, I don't even have the return, as it was no longer there when I got home. So, I do not have the return, and the customer returned it well outside of the 30 day return window, despite having weeks to return it and me leaving the return window open for them the entire time. Only once the return request was closed did they suddenly decide to return it. Therefore, as previously confirmed by you, I have no obligation to refund the customer and so this claim must be overturned. You cannot completely ignore your own terms and policies that state customers must return orders within 30 days. This customer failed to do so, and so is not obligated to a refund.
Today, I have received a response stating the claim has been upheld. I have responded to the claim, again disputing it, and contacted the Managing Director, but I am also posting here to try and get this resolved. If this continues to not be resolved and the claim overturned, I will be escalating this further to ensure my funds are recouped.
I hope to get a response soon.
Effective 30 July 2026, the New Selection Programme (2026) launches with increased benefits to help you launch new branded products with reduced costs and complexity while boosting early sales.
If you’re currently enrolled in our existing New Selection Programme, you’ll automatically receive New Selection Programme (2026) benefits for new branded FBA ASINs that launch starting 30 July to 31 October 2026, as an introductory offer.
To continue to receive New Selection Programme (2026) benefits after 31 October, you must confirm your enrolment on Enrol in New Selection Programme (2026). From 30 July, the existing New Selection Programme will end.
New benefits for an eligible new-to-FBA product include (applicable from first inventory received date):
The UK, Germany, France, Italy, and Spain stores are treated as separate regions. You can independently qualify for New Selection Programme (2026) benefits in each region.
For more information, go to New Selection Programme (2026).
Dear Amazon Seller Support Team,
I’m posting here because I’ve exhausted the standard support channels and need help from a Community Manager to escalate an advertising spend limit issue.
Our situation:
Our advertising account has been capped at £10/day for over two weeks.
This allows for only around 10 clicks per day, which is effectively no meaningful advertising exposure.
We have FBA inventory sitting in Amazon fulfilment centres, accruing storage fees, and we cannot generate sales velocity to launch and rank our products.
Our account record:
We have made 9 consecutive on-time advertising payments.
No late payments, no failed payments, no outstanding advertising invoices or unpaid orders.
The credit card linked to our advertising account is verified and has sufficient available balance.
Our seller account balance is also sufficient to cover all advertising costs.
Account Health is clean: no performance notifications, policy violations, or compliance issues.
European KYC verification is fully completed.
What we’ve tried:
We contacted Amazon Advertising Support and were told the limit is a standard feature and cannot be manually adjusted.
We have already waited around 20 days for an automatic increase, but nothing has changed.
We opened many case and received only a standard and auto response. The 10£budget cap still exist
case ID: 13270323372, 13226380702
What we’re asking for:
We are not asking Amazon to bypass its risk controls. We are asking for a manual review based on our strong payment history and clean account record. If the frontline team cannot adjust this, please escalate this case to the internal team responsible for advertising spend limits.
Could a Community Manager please help escalate this?
@Seller_khUF6HPR2AHxu @Seller_8hQgfj6OVZYse @Seller_t9kvdr2yixQej @Seller_4GjtS9k0cnHHv @Seller_QTT5oP45IFvQZ @Seller_seuhA2HFFSUGv @Seller_gAhPNiLrkfTcr @Seller_dnxnrsZIeTNo3 @Seller_khUF6HPR2AHxu @Seller_PIHyltK09pbl3
Thank you for your time and assistance.
Hello Amazon Moderators,
I submitted a mediation request regarding the deactivation of my Amazon UK selling account on 10 September 2026. Seller Central confirmed: “We have received your submission.”
I have still not received an acknowledgement email, mediation case reference number, eligibility decision, or CEDR access code.
I contacted Account Health Support for an update. They confirmed that the mediation process is managed by a separate team and that Account Health Support is unable to provide a status update.
Could an Amazon moderator please escalate this to the relevant mediation team and confirm whether my mediation request submitted on 10 September 2026 is active and under review?
I am not requesting another review of the underlying account deactivation through this forum. I am only requesting assistance in locating and obtaining a status update on my pending mediation request.
Thank you.
Hello Amazon Moderators @Seller_b2AIUT8dwcS0Z@Seller_VygaQRBv4Ssmh@Seller_xkwDczt8sPSmx@Seller_Udi0JNbTrsmUV@Seller_RSwABJNHpHnEZ@Seller_l3eCP9f1PtJXC
I submitted a mediation request regarding the deactivation of my Amazon UK selling account on 10 September 2026. Seller Central confirmed: “We have received your submission.”
I have still not received an acknowledgement email, mediation case reference number, eligibility decision, or CEDR access code.
I contacted Account Health Support for an update. They confirmed that the mediation process is managed by a separate team and that Account Health Support is unable to provide a status update.
Could an Amazon moderator please escalate this to the relevant mediation team and confirm whether my mediation request submitted on 10 September 2026 is active and under review?
I am not requesting another review of the underlying account deactivation through this forum. I am only requesting assistance in locating and obtaining a status update on my pending mediation request.
Thank you.
Hello,
As requested by @Seller_8hQgfj6OVZYse I'm starting a new thread to address this issue (again)
Case Number 13033454292
Seller Support's reply to the question
I am unable to list ISBN 0356521834 because the system requires me to load an invoice for 10 new books, but I only have 1 used book. I tried using the Add a Product tool but was unable to proceed due to this requirement.
ASIN: 0356521834
SKU: BCA100019999
can they help?
... is that I must provide said invoice or I cannot list this book for sale.
This ignores the fact that my copy is USED and I only have 1, but it is legally owned by me and I am a seller in good standing.
This also ignores the fact that other Sellers are offering this book for sale who do not have 10+ copies, nor are their copies NEW
Can anyone at Amazon help resolve this situation?
Brian