I've been selling on Amazon for a while. I rely on a large portion of my business to come through Amazon sales. I have over 500 items stored in FBA. I recently became VAT registered so I updated this information on Amazon. The day after, my account has been suspended due to the address being different. I have since updated this as my business address is different to my residential address. Amazon support also informed me that the company name has to match exactly including "Ltd." So I have added Ltd. to my business name on Amazon.

The submission page then says there could be up to 10 days wait for verification! This cannot be correct? It cannot take 10 days to see that my address and company name is correct. My business will be out of Amazon sales for potentially 10 days! This seems ridiculous. I have no other issues with my account, I just simply had to update my address and business name to add "Ltd" at the end, which does seem a bit silly as the name is identical apart from adding Ltd at the end.

It can't possibly take this long to sort out a simple address/name change?

We had an order for 10 SSDs, total value £1,520. The customer later opened an A-Z claim for 1 unit only, worth £152. The A-Z page itself clearly showed:

Claim items: 1 of 10

Product amount: £152

Order details: £1,520

Refunds: £1,520

So the claim was for one unit, but Amazon refunded the customer for all 10 units. We appealed four times and clearly explained that the claim and return were for one unit only. All four appeals were rejected.

Why are we posting this now?

Because we are currently dealing with repeated attacks on our stock. Every day, more than £10,000 worth of products are being blocked in Pending / Awaiting payment verification. The pattern is always the same. One unit per order, different orders, usually 2-4 orders per hour. The stock is simply being moved into Pending and becomes unavailable for genuine customers. This does not look like a Buy Box fight. Nobody needs to win the Buy Box for this to work. The only result is that our stock is gradually pushed out of availability.

Connecting this activity to whoever is behind it is obviously very difficult when every order is for one unit and spread across different buyer accounts. We are not claiming that the previous A-Z case and the current attacks are connected. But after what happened with that A-Z decision, we think the history is worth putting on record publicly.

Order ID: # 204-9996269-9433955

Dear Amazon Community Support,

This is Tom Sheehan, CEO and Owner at Penpal Group Ltd. We sell a variety of premium quality food supplements packed in the UK. My team and I are new to selling on Amazon, and we are enjoying the process so far and finding the Seller University resources useful to help grow our business.

However, regrettably, an unanticipated issue with the Vine review program has arisen whereby multiple legitimate Vine reviews have been inexplicably removed. The scope of the issue affects 2 ASINS involving circa 5-10 reviews each. Presumably, a well-meaning 'bot' has removed reviews in error.

I can confirm that all Vine reviews removed appeared to be in strict concordance with Amazon's Community Guidelines. No ASIN merging or un-merging has taken place. I do not believe these are reviewer-initated removals either - judging by the multiple other discussion posts on this issue.

The affected ASINS are: B0H5TQC7BQ and B0H5T6833W

In good faith, I have paid for and invested stock into the Vine review process, which is in its totality controlled by Amazon. Swift resolution of his issue would be appreciated to prevent further loss of sales.

Please can I ask for a senior representative to escalate this issue to the relevant team directly, and for the reviews to be reinstated as a matter of urgency?

Your assistance would be greatly appreciated.

Kind regards,

Tom Sheehan

CEO and Owner at Penpal Group Ltd

Covent Garden, London

Hi All

Title says it all - be warned

All Best

Brian

We have an account review since 10/03/2026. We uploaded every document that we were requested in the process, however Amazon is still reviewing our account and paused our disbursments since 10/03/2026 (2 months).

The review process is very slow and now we are in the stage to have from the review team about a clarification every week.

We reply on the request and then wait for the review process to complete the review and then another clarification comes after a week and so on.

We are selling on Amazon for the last 15 years and this is the first time that we are facing this

Amazon help support can not help us even though we called many times.

We do not know what we can do other than temporarily close down our stores for the first time since our begining.