I've been selling on Amazon for a while. I rely on a large portion of my business to come through Amazon sales. I have over 500 items stored in FBA. I recently became VAT registered so I updated this information on Amazon. The day after, my account has been suspended due to the address being different. I have since updated this as my business address is different to my residential address. Amazon support also informed me that the company name has to match exactly including "Ltd." So I have added Ltd. to my business name on Amazon.

The submission page then says there could be up to 10 days wait for verification! This cannot be correct? It cannot take 10 days to see that my address and company name is correct. My business will be out of Amazon sales for potentially 10 days! This seems ridiculous. I have no other issues with my account, I just simply had to update my address and business name to add "Ltd" at the end, which does seem a bit silly as the name is identical apart from adding Ltd at the end.

It can't possibly take this long to sort out a simple address/name change?

Hello,

As requested by @Seller_8hQgfj6OVZYse I'm starting a new thread to address this issue (again)

Case Number 13033454292

Seller Support's reply to the question

I am unable to list ISBN 0356521834 because the system requires me to load an invoice for 10 new books, but I only have 1 used book. I tried using the Add a Product tool but was unable to proceed due to this requirement.

ASIN: 0356521834

SKU: BCA100019999

can they help?

... is that I must provide said invoice or I cannot list this book for sale.

This ignores the fact that my copy is USED and I only have 1, but it is legally owned by me and I am a seller in good standing.

This also ignores the fact that other Sellers are offering this book for sale who do not have 10+ copies, nor are their copies NEW

Can anyone at Amazon help resolve this situation?

Brian

Hi everyone,

I'm writing this on behalf of my mother. Her Amazon UK seller account was closed in 10 minutes following a verification interview, on the ground of "deceptive, fraudulent, or illegal activity." The account had never been used — not a single product listed, not a single order, not a single payment. I'm hoping someone here has been through something similar and can offer advice.

Quick context: my mother is 54 and produces handmade decorative items at home (sculptures, figurines, ornamental trays). She is not technically minded and English is her second language. A neighbour in London helped her set up a UK Ltd company so she could sell on Amazon Handmade. The shares were transferred to her shortly after, and we updated the Amazon account transparently to reflect this. Everything is publicly verifiable on Companies House.

The verification interview took place on 28 April 2026. This is where things went badly. I want to focus on this part because, in my view, the closure decision is the direct result of how that interview was conducted, not anything actually wrong with the account.

What happened during the interview:

1. The verification specialist spent the first 5+ minutes insisting that my mother was not the owner of the company. He said he was looking at Companies House and didn't see her name. He was looking at the wrong tab — the "People" tab — instead of the "Filing History" tab where the share transfer documents are filed. My mother tried to redirect him repeatedly. He refused to listen and kept telling her she was wrong. She eventually had to plead with him to scroll to the correct section. When he finally did, he acknowledged she had been right all along. By that point her stress level was through the roof and the tone of the call never recovered.

2. He asked her if her fulfilment method would be "FBA or FBM." She doesn't know those acronyms — she had not been onboarded yet, had not listed anything, and is a domestic artisan. She explained clearly: "I will produce items at home and ship them by courier to my customers." That's a perfectly correct description of self-fulfilment. He kept insisting on hearing the abbreviations. He would not accept the substance of her answer.

3. He asked for her bank's name. The bank statement was already uploaded. She still answered. He then expressed dissatisfaction with her pronunciation of the bank's name. Pronunciation is not a verification criterion.

4. Towards the end he asked her to show her notes, implying she was being coached off-camera. She had a single piece of paper with the company address written on it (so she wouldn't mispronounce it). She held it up. The desk and surroundings were visible. Nothing else was there.

5. There is a single-digit typo in the address on the account ("79" instead of "87" on the same street, same postcode — the correct address is the one on Companies House). The interviewer never asked about this address during the call. Never gave her a chance to correct it. We only found out about the discrepancy after the interview ended.

6. The interview was conducted in Turkish but the rep was not a fluent Turkish speaker. There were several moments where her clear answers were misunderstood, and follow-up questions implied her answers had not been accepted as given.

The decision:

At the end of the call we were told to expect a decision within 5 business days. Approximately 10 minutes later we received the closure email — "deceptive, fraudulent, or illegal activity." That timeframe is shorter than the time needed to even retrieve and watch the recording of the interview, let alone review the documents that had been uploaded.

The account had never been used. It is logically impossible for an account that was never used to have been used for any improper activity. There is no transaction, no listing, no customer interaction — nothing for any allegation to attach to.

What we've done so far:

- Submitted a detailed appeal through Seller Central

- Emailed seller-verification-enquiry@amazon.co.uk (Account Health pointed us there)

- Emailed several executive addresses (managingdirector@amazon.co.uk, jeff@amazon.com, a.jassy@amazon.com, dharmeshm@amazon.com, etc.)

- Sent a formal notice to Amazon UK Legal requesting retraction of the "fraudulent" allegation, with a GDPR Article 15 request

My questions to the community:

- Has anyone successfully reopened an account closed after a verification interview that went badly?

- Are there specific escalation contacts within Amazon that worked for you?

- Are there reputable consultants who specialise in this kind of verification-based closure (not the scammy "guaranteed reactivation" types)?

- Is there a way to get the recording of the interview reviewed by a different person at Amazon?

- Any other channels we should be using?

The most painful part is that my mother is exactly the kind of small artisan Amazon Handmade is supposedly built for. The decision was made in 10 minutes by someone who couldn't navigate the Companies House website correctly during her interview. We're not asking for a free pass — we're asking for the recording to be reviewed by someone other than the original specialist.

Any advice or shared experiences would mean a lot. Thanks for reading this far.

@Seller_5zI0wsS66MHFL @Seller_Udi0JNbTrsmUV @Seller_l3eCP9f1PtJXC @Seller_9Kb3jdNMszN2C @Seller_GEZPMc4CeQfh6 @Seller_YeWcEeTwlVO93 @Seller_JT2cdQLa0Oueg @Seller_WIFV02H2XUFgS @Seller_4GjtS9k0cnHHv

Hello Amazon Community Managers and fellow sellers,

I am requesting assistance with an unresolved seller-fulfilled delivery promise issue affecting all of my FBM offers on Amazon.co.uk.

Seller Support Case ID: [13083601712]

Summary of the issue

On 24 July 2026, I noticed that the product detail pages for my seller-fulfilled offers were showing an estimated delivery date of 15–21 August 2026.

My shipping template is configured with a standard transit time of 5–10 business days for UK regions. I also checked my Account Health and fulfilment performance pages, and I could not find any visible account-level violation or restriction that would explain such a long delivery promise.

After I contacted Seller Support and provided screenshots, Amazon confirmed that:

My shipping template is correctly configured with a 5–10 business day transit time.

The issue affects all of my seller-fulfilled offers, rather than one individual order.

The difference occurs specifically in the pre-purchase estimated delivery date shown on the product detail page.

Additional delivery buffer may be applied based on handling time, delivery performance, carrier performance, the China-to-UK shipping route and other factors.

Seller Support advised that performance improvements might take two to four weeks to be reflected in the displayed delivery promise. However, they did not tell me:

how many additional days have been added;

which specific metric triggered the extension;

whether the extension is account-level, route-level, postcode-level, template-level or ASIN-level;

what exact performance threshold must be reached;

or when the delivery promise will be recalculated.

Current situation

I sent a detailed follow-up to Seller Support on 27 July 2026 at 08:36, but I have not received a further response.

As of 30 July 2026, the product detail page is showing an estimated delivery date of 20–26 August 2026.

I understand that the calendar dates naturally move forward each day. The main problem is that the relative pre-purchase delivery promise continues to remain approximately 21–27 calendar days from the date of viewing.

This remains significantly longer than the configured 5–10 business day transit time, even after allowing for handling time, weekends and reasonable delivery adjustments.

Why I believe further investigation is required

Seller Support confirmed that the order-level delivery promise correctly reads the shipping template. However, the pre-purchase delivery promise shown on the product detail page is approximately three to four weeks.

This suggests that an additional promise extension or delivery buffer may be applied before purchase.

My concern is not that Amazon applies a reasonable buffer to protect the customer experience. My concern is that I have not been given any account-specific information explaining:

the exact number of additional days;

the metric or delivery data that triggered the extension;

the measurement period used;

the scope of the extension;

the exact conditions required for removal;

or whether a technical error or stale delivery-promise calculation is involved.

The unusually long delivery promise is affecting the competitiveness and conversion of all of my seller-fulfilled offers.

Assistance requested

Could an Amazon Community Manager please review Case ID [13083601712] and advise whether this can be escalated to the Seller-Fulfilled Delivery Promise or Estimated Delivery Date technical team?

I would specifically like Amazon to confirm:

How many promise-extension days are currently applied to my offers?

What specific metric, carrier data or route data triggered the extension?

Is the extension applied at account, shipping-template, route, postcode, ASIN or SKU level?

What rolling performance period is being used?

What exact conditions must be met before the extension is reduced or removed?

Has the case already been escalated internally, and is there an internal escalation reference?

Can the delivery promise be refreshed to rule out a calculation, synchronisation or caching issue?

I can provide any additional account-specific information privately to an Amazon representative if required.

Thank you for reviewing this issue.

@Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x

Dear Amazon Seller Forum,

Greetings.

We are writing to follow up on Case ID: 12187797712 regarding the reinstatement of our listing, which we initially submitted on 2 March 2026.

Since then, we have been repeatedly informed that the investigation may take up to 10 business days. However, it has now been almost a month, and we have yet to receive any final resolution or clear update from your team.

We kindly request you to prioritize this case and provide us with a definitive update, as the delay is significantly impacting our business.

We appreciate your support and look forward to your prompt response.

Best regards,

ZRA Surgical and Dental