Hi all,
We’re having ongoing issues with VTR being impacted despite following Amazon’s own exemptions guidance. According to the policy:
“All cross-border shipments will be included in VTR calculation, unless the order value is below €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.”
We ship from the UK to Europe, and for several of our recent orders:
1. The order value is well under €20 (see attached screenshot),
2. We correctly marked the ship method as “letter”,
3. We used Royal Mail (standard letter services),
4. The tracking shows as Invalid, as these are non-tracked letter shipments.
Still, these orders are showing up in the affected VTR list and are hurting our account metrics.
Can someone please clarify.
What are we doing wrong?
Does Amazon still not fully recognise Royal Mail “letter” format as exempt, even when value is below €20?
Is this an issue others are experiencing too?
Attached is a screenshot showing the affected orders with values of €11.65, €14.06, and €18.05, all shipped as “letter” with Royal Mail.

Any insight or help would be really appreciated.