Hello Seller Community,
I am experiencing a serious issue and wanted to share in case others are affected too.
The Problem:
Amazon has set a Competitive Price Threshold of £1.85 on my listing (ASIN: B0B5CG3FVS). This has caused me to lose the Featured Offer/Buy Box entirely.
However this threshold is impossible because:
Amazon FBA fee for this ASIN = £1.70
Referral fee = approximately £0.15
Total fees already exceed £1.85
No seller can physically fulfil at this price
Amazon also automatically changed my listing price to £1.85 without my permission, causing financial loss on every sale.
What I have tried:
Opened multiple support cases — all closed with generic replies
Manually restored price to £4.49
Set minimum price
Requested escalation to Pricing Team
I have noticed similar threads from:
wanlin24 — same issue, March 2026
Zihuarui_Trading_830 — same issue, April 2026
caimeng_eu — competitive threshold below FBA fees
Bloomy_Dream — Buy Box lost due to price matching
This appears to be a systemic platform error affecting multiple UK sellers.
Has anyone found a successful resolution? I would also appreciate if an Amazon moderator could look into this.
Case number: [12619532192, 12619413652, 12606781172, 12567467612, 12551132592,
12472869592, 12295750472, 12132479272, 12205726602 and 12250223582]
Thank you