HI,

If you're VTR has slipped recently, this might be something to do with it.

I just received this email from the Amazon Services Team.

Hello,

Between September 16, 2025 and October 1, 2025, we experienced a technical issue that impacted shipment tracking of seller-fulfilled orders. These impacted orders didn't get registered as having carrier tracking scans. As a result, this impacted our measurement of some metrics which rely on carrier scan data.

We've identified the root cause of this issue, and will resolve it as soon as possible.

While we work on correcting this issue you may continue to see your account metrics reflecting incorrect tracking information, or you may have received an incorrect notification related to your Valid Tracking Rate. Please disregard these notifications and metrics while we fix the issue. Any orders impacted by the technical issue will not be considered for your Valid Tracking Rate evaluations up to November 20, 2025. There is no immediate action required from you at this time.

We sincerely apologize for the issue.

The Amazon Services team

This has certainly affected my business. We have many items saying delivered on Royal Mail, but Amazon are claiming the tracking is invalid. This has led to:-

1. Suspension from several product categories due to VTR being under 95%.

2. Increase in refunds due to Amazon sending out emails informing customers they are entitled to a refund as their package is late. Despite it already having arrived.

3. Any spurious A-Zs are automatically granted and refunded from us.

Hi

My account has been deactivated as it was linked to another seller account.

I was hired to manage another companies seller account. My phone number (used on my own account) was added to the linked account and its likely I accessed the other account with my own accounts usual IP address.

The other account was deativated due to the dissolving of the company, it cannot be reinstated as it cant be changed to an Individual Seller account.

Here is my appeal/POA:

"Plan of Action - the********

My phone number (0*********) was added to the account. There were some ASINs that were present in the inventory of both accounts

- 6th September 2025: I was appointed by Lions*** ****** as an account manager for their Amazon account ‘Sw*******’

- 20th September 2025: When the S*****e account was deactivated due to the dissolvement of Lions*** ****** Ltd, my contract with them was terminated

Lions*** ****** requested for my phone number (0*********) to be removed from their account (w/c 13th Oct) and they have removed all live ASINs. To ensure complete account independence, there are no contact details of mine left within the Swallowskate account.

I have removed the shared ASINs from my account (the**********) too to further complete account independence.

Root Cause

I was appointed by Lions*** ****** Ltd to manage their Amazon Seller Central account.

My account, the***** (owned by PR***** Ltd) was deactivated due to being linked with the Sw****** account. This is because I had access to the Sw******** account after being appointed as the Amazon Account Manager for Lions*** ****** Ltd

The accounts have been linked due to the fact that my phone number was added to the ‘Sw*******’ account when I was appointed to manage that account own behalf of Lions*** ******

Additionally, there were 6 ASINs that were shared by the two accounts

Due to the short time of the contract (6th to 20th Sep), no payments were made by Lions*** ****** to me, therefore there are no bank statements showing payment dates or amounts

Preventative Measures

Please see attached both contract offer for my role within Lions*** ******, and the letter of termination of said contract between Lions*** ****** Ltd and myself, P***** ***** for the role of Amazon Account Manager.

As a team we have gone through both the 'Understanding Multiple Account Policy’ module and the ‘Addressing Multiple Account Policy Violations’ module in Amazon University and we have understood and implemented all of the policies.

Going forward, to ensure there will be no further of instances of linked account for th**********, it will now be business procedure to never share IP addresses, never share devices or contact information to there Amazon account owners, and ensure that access for myself is kept strictly to th******** Amazon account. This new operating procedure will ensure no further instances of linked accounts:

I will use only devices issued by PR******* (th************ account owner)

I will use my phone number (07*********) only for 2FA login for th************,

I will review account integrity weekly (every Monday, performed by myself, Pa*** *****) to ensure this new procedure is adhered to and ensure there is no potential for further linked accounts issues

Regular (monthly, on the first Tuesday) staff training to ensure any team members dealing with the******** account are aware of procedure and any changes. All selling partners are trained to adhere to the terms and conditions set out by Amazon’s Business Solutions Agreement (including all Seller Policies and Seller code of conduct). The team that have access to thev******* were taken through this training when our account was opened and have regular update training to ensure compliance on the account.

Our account information and credentials are kept securely stored on one device, accessible only by password.

We have no 3rd party access to our account

Inform Amazon immediately of any account changes and follow Seller Central procedures when adding any new member of staff to the team who will require access to the Amazon account.

I do not intent to take any further account manager roles with other companies such as this one with Lions*** ******y Ltd to ensure there are no further occurrences of linked accounts

I have never been a director or PSC for Lions*** ****** Ltd, please see attached company report from Companies House showing the people associated with that company. Note myself (P*** *******) is not listed on this report.

Lions*** ****** intend to close their Amazon account (Sw********, this will ensure my (P*** ********) operational independence, using only the******* account. The Sw****** account cannot be reinstated as the account type can no longer be supported as a business account and in line with Amazon policy cannot be downgraded to an individual seller account.

Please see attached my contract offer letter confirming the date from which my official employment with Lions*** ****** began. This letter shows that I never owned there Sw***** account, but rather was engaged to operate the account on the owners behalf. I never created or owned an additional seller account.

To ensure compliance with Amazon policy, I have never created a new account due to Sw******* being deactivated, rather my own account, thev******** was created long before the deactivation and has been in good standing with consistently strong health scores.

I have also attached a bank statement for PR******* ******l to show no business relationship with Lions*** ****** Ltd

There are company snapshots from Companies House attached for PR****** (account owner for the*******) to prove full independence from the Swal*****account and Lions*** ******. The people shown in PR******* are P*****, ****** and ******, none of whom have any business relationship to Lions*** ******. The Lionsgate Consultancy Snapshot from Companies House shows only T********** under the ‘people’ section. This further proves full operational independence.

Also attached invoice for rent for our premises 3***** 1 ****P. This unit is where our IP address that will be used to access the******** account

I believe this covers all of the issues that caused the deactivation of my account and shows a clear independence of accounts

I wold be very grateful if you could please reactivate the th**********o account in accordance with Amazon policy

Many thanks

Paul"

I attached:

Rent invoice from landlord for company premises for our account

Bank statement for our company

Certificate of Incorporation for our company

Company Snapshot for our company

POA - Linked Accounts.pdf

Contract Offer for the Account manger role

Contract Termination for the Account manger role

Company Snapshot for the company/Amazon Account I worked for

What else could I be missing? Its been rejected 6 times so far :(

@Seller_fgtTzyHQfOM1x

@Seller_j9Bd91CW3ZVpr

@Seller_DNQGSsdC7DccM

@Seller_mIRnuhdx7l5sN

@Seller_TSXM2A5nxWSuH

@Seller_l3eCP9f1PtJXC

@Seller_l7Jtck9jxnEA0

@Seller_BlIVJdYD3zD3G

Thanks in advance for the assistance!

@Seller_b91S9zQ2eKxLt

Yes, but that case number has not updated either. I have sent several POAs and answers to the questions presented here by @Seller_gAhPNiLrkfTcr@Seller_Rv3kmJHEUMGJH. I have not had any communication from neither "the team" or the "investigating exec/escalation team".

Can somebody just give a simple answer to following simple questions:

1. Why am I not eligible for premium shipping even when I don't have any negative markers when I have been eligible previously and meet all the criteria?

2. What do I need to do the get the Premium shipping reinstated?

It is actually quite astonishing that nobody at Amazon seems to understand what the issue is or how to solve it.

Hello,

We are a seller based in Germany and urgently need assistance.

Until recently, we were generating daily sales of €3,000–€4,000, but lately, we have lost the Buy Box on almost all of our ASINs.

For example, with ASIN B00P51FDBU:

We offer the product at the lowest price and provide 1-day delivery, while our competitor appears to require around 5 days for delivery. Despite this, the competitor is receiving the Buy Box.

This issue now affects all of our ASINs, even though we have improved our prices, delivery speed, and inventory levels. Our daily revenue has dropped to €400–€900, and we are receiving very few orders.

We kindly ask you to review our account and let us know the reason why we are no longer eligible for the Buy Box and what steps we can take to regain it.

Thank you in advance for your help and support.

Best regards,

Emir Can Cahan

Thanks Adam.

I followed the link and I am not able to find the point number 4 in my listing

"Go to the Product details and select “Yes” for Does your product have an energy efficiency label?."

There is no such option for me to select "Yes" .

Could it be due to :

1. Amazon documentation is old ?

2. My Product Type is "STRING LIGHT" and amazon mentioned the valid product types on the page as "STRING_LIGHT" ? missing underscore ("_") from my listing product Type ?

I have uploaded the images to normal images section already but amazon has not yet approved it. So is it the issue with the images or with the section where I have uploaded the images ?

Any help would be appreciated here.