This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.
Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:
"I have received the item but it says it's been lost."
"Just wanted to let you know that I received the seeds, thank you."
These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.
This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all
We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.
To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.
How can Amazon determine that a parcel is lost on a service that has no tracking data?
This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.
And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.
We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:
Original discussion here
https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944
https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9
https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b
https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534
This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.
We need Amazon to:
Investigate how and why these orders are marked as lost.
Review the tracking and reconciliation process.
Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.
Provide sellers with better protection and compensation for lost stock.
Real numbers from our business
On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).
On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).
That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.
Hi @Seller_Huz6FT08OxHAR
can you help me with https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a9499a83-8641-4228-a0fa-e064828e7cfd?postId=31fe5787-dd3e-4017-b8fc-45867d89f8e1
Cheers
I've just has a reply from seller support! They said:
"Thank you for following up. We are experiencing a technical difficulty with this case due to its age which is not allowing it to route to me.
Please note I have been working with the Inventory Ledger team to come to a resolution. None of the units that display in the ledger for the other countries actually exist in our inventory. They are resyncing the data.
This process should reflect by tomorrow where we will be able to see which units are "real" and which ones were delayed data.
I will follow up tomorrow to check."
This is my reply below. I will post again here and let you know what happens when I hear back from them.
"Thanks for the update.
As you are no doubt aware, the age of the case is entirely Amazon's doing. I have been trying everything I can for a very long time to get this resolved. Nobody at Amazon has so far been able to resolve this in the past 11 months, despite weekly and sometimes even daily contact throughout that period. And many many people dealing with it, the latest being you. So that is why the case is so old, I definitely never wanted this case to become this old.
Regardless of what you find out tomorrow, please can you reimburse us for the incorrect charges that have been made very soon. There is no reason to continue to keep our money that was incorrectly charged.
Also, to show goodwill, and to show that Amazon does value its sellers (if it does), please can you also provide us with some financial recompense. This would be recompense towards all the time I've personally spent on this over the past 11 months, the income we have lost through signing up to the EFN system (including registering for VAT in Spain, paying the accountants, etc, etc) then the EFN system essentially breaking, in the sense that we could no longer use it as it was designed to be used (including stock that we sent to the Spain FCs that were spirited away to other countries with no visibility of this in our seller central). And having to totally rethink our sales strategy into the EU, all the sales that have been lost due to this.
While I realise Amazon will in no way recompense us for the actual full loss this has caused, some recompense would provide an answer what has become a central question for many Amazon sellers. That question is, "to what extend does Amazon care about its sellers when things go wrong over such an extended period of time?"
I sincerely hope you can finally resolve and adequately recompense for all these problems sometime very soon.
P.S. If you are looking at the same inventory ledger that we look at in our seller account these products have never been visible there. We only know they exist because due to the storage and long term storage charges, someone in seller support found out about them last year. We've never had any visibility on them. We just know from seller support that some customer returns were sent to some unauthorised warehouses, as was some of the stock we sent into Spain FCs, but because they are unauthorised warehouses this does not show in our account. The whole history of the case is here https://sellercentral.amazon.co.uk/seller-forums/discussions/t/e63f0a7a-9122-4d11-9a62-164025109fb2?postId=14efe212-5b74-413b-bd95-1a3ec1435e24 you'll need to read through it to understand what has happened."
Hello,
https://www.amazon.co.uk/Shilajit-Himalayan-Organic-Minerals-Mountain/dp/B0DJNRCZG2?th=1
https://www.amazon.co.uk/Shilajit-Himalayan-Contains-Elements-Supports/dp/B0DK8JTCTH
I try to report these 2 listings for obvious reasons but these sellers do the violations again and again. Action is taken on the listing for policy violations, but they are added back.
I want to know how do these sellers keep violating policies and avoid getting banned ?
posting for a friend not yet on Amazon.
he wants to make his own version of the Scholl Athlete's Foot Spray.
ASIN: https://www.amazon.co.uk//dp/B001O4YLHE
While it's under Health & Personal Care, it might be classed as Pharma
That might mean a bunch of different docs needed other than the SDS
Where can I find the list of necessary docs for FBA please? (or a contact in that dept)
We're trying to win by getting this issue with incorrect charges being stopped and reimbursed. The history is here https://sellercentral.amazon.co.uk/seller-forums/discussions/t/e63f0a7a-9122-4d11-9a62-164025109fb2?postId=14efe212-5b74-413b-bd95-1a3ec1435e24. It been almost 11 months and well over a hundred contacts each way with various people at seller support, but so far nobody can fix it. Can you help? It will be a big win if you can get us back selling normally again after all this stress.
Recently enrolled in SSA, mainly for the account health protection. We have enabled it for our big and bulky items and set out the tariffs for each item over ECON, O/N and 2MAN with XDP.
We had 2 shipments last week that were shipped on time with valid tracking, carrier shows a scan in the collection depot on the same evening it was dispatched (showing that we did actually send the item out on time. Amazon set both of these for a one day delivery, the delivery all in (during a bank holiday weekend) took 4 business days, understandably as a consumer I would be upset that the delivery was a few days late etc, but the tracking never showed false info like it was going to be delivered on a day then it was not, the tracking updated procedurally, the delivery was made and the items were signed for. Not only this we sent the customers updates manually throughout the delivery process as they requested them from us.
Now what we used to do with our normal manual shipping templates was allow for +1 day delivery, even if we offer a next day delivery service as 1) the courier usually syncs with Amazon so the customer knows if it is coming early. And 2) I always prefer a 5* review saying delivery was early, than a 1* review saying it was late.. Just to safeguard us from A-Z and potential negative feedback, this used to work quite nicely.
However after being pursued for a few months by an Amazon rep via Phone calls and emails to get us to sign up to SSA, I caved and read into it a bit more and to be honest I felt the SSA (SHIPPING SETTING AUTOMATION) was a win win as I didn't have to mess around with the delivery dates changing through seasons etc, and the account health was protected from reviews regarding late delivery, as mentioned in the FAQ section point 2 of SSA in the Seller central guidelines;
https://sellercentral.amazon.co.uk/help/hub/reference/G8WRJF2N5B787XKQ?locale=en-GB
However, when put into practice, contacting seller support (case ref 11097726492 / 11097739202 for the respective orders) they denied any knowledge of such a thing and then closed the case with no further option to reply to it, messaging seller support following this in a new case, they tell me to remove feedback via the review itself, which of course I cannot as they have already been requested in the aforementioned cases, and so the circle continues..
Hoping someone internal can shed some light on what I can do when Amazons own policies are not being followed..
Many thanks!
@Seller_TSXM2A5nxWSuH@Seller_DNQGSsdC7DccM@Seller_Udi0JNbTrsmUV@Seller_Huz6FT08OxHAR
Hi, I have a yellow Reactivate your account” button in performance dashboard that takes me to my business information page. At the top of this page there is a green banner and tick which says Verification Completed Successfully. (my account is still deactivated at this point )So I have no idea what is wrong or what I need to do to correct this? i have tried email to seller central help but all i get is a generic response
Hello,
This email address is not the correct channel to submit an appeal. Please follow the instructions below to resubmit your appeal to the correct channel.
If you are appealing an action taken on your account, please submit your appeal by clicking the “Reactivate your account” button in Account Health (https://sellercentral.amazon.com/performance/dashboard). If you want to submit additional information, click on the “View appeal” button and submit additional information as requested.
So I do not see a “View appeal” button anywhere so I cant do anything i am stuck in a loop!!!!!
I have also emailed kyc (daily) but get no response from them!!!!! I need help as this has benn ongoing for about 2 weeks now.
More detail needed to answer this! £15 would be a great profit on (for example) a product you sold for £20, but you really need to figure out your costs properly before selling.
I suggest using Amazons revenue calculator tool here: https://sellercentral.amazon.co.uk/revcal
Hi,
We noticed a seller using reviews from completely unrelated products to launch products and unfairly dupe the system over and over.
For example this listing is using the reviews from a face mask filter to sell bed pads - https://www.amazon.co.uk/dp/B0DJRNDK8X
They have done this on almost every product they launch, using thousands of reviews from other unrelated products somehow.
This is completely frustrating as a seller who tries to do everything by the book but as a result is constantly at an unfair advantage.
I know this isn't a new problem, but has anyone successfully found a way to report people like this with any success?
We have tried reporting the listing on the detail page, making cases with seller support and even using the MD email with no luck.
Any suggestions would be much appreciated, feeling fed up with cheaters and scammers getting away with it.