I am suspicious of the email below with a return address ending amazon.uk (and not .com or .co.uk) which does not exist as a website.

Also the sender don’t seem to address us buy our business name, or for which Marketplace or give our account code.

Also don’t understand why such a requirements does not appear in our Support Cases section.

Perhaps someone could assist in proving the validity of this requirement before I send a copy of my passport off.

They ask for a driving licence but a UK licence does not include all the info require so why ask for this?

Thanks

PS Also I have no idea what POC stands for.

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From: Kumar, Deepak @amazon.com>

Sent: 11 November 2025 14:06

To:

Subject: [Action Required]: Documents Required for your IBA Account Verification

Dear Seller,

We need additional documentation for your Invoice by Amazon (IBA) account verification. To ensure that all seller information remains accurate and compliant with IBA KYC requirements, we ask you to provide the following document(s) associated with your seller account: POC ID required.

Please forward a copy/scan/photo of the valid document to vat-iba-verification at amazon.uk from your Seller Central registered email address.

(I have had to change the symbol to 'at' as otherwise the forum would not let me post saying I could not post with links outside Amazon)

POC ID required

Please provide us with a valid (non-expired) and official identification document issued by a government authority, such as one of the following:

• A valid passport's information page that has the photo and signature

• A driving license

• A national identity card

• A residence permit

The document must include all of the following information:

• Full name

• Place of birth (POB)

• Date of birth

• Country of citizenship

• Official ID number

• Expiration date

Please submit the following required documents within 7 days to maintain your IBA account status.

Thank you and let me know if you have any question.

Best regards,

Deepak Kumar

Amazon Handmade Seller - I'm really hoping someone can help me as I'm just getting exactly the same copy and paste response from Seller Support whatever I say!!

- Successfully applied for Brand Approval to sell under my brand name (not Brand Registry, as a 1 person - v small turnover - company I don't have a trademark) on 6th Oct (had previously done this last year, but for some reason it had disappeared since then!), have been adding new products since then, a few a day.

- Suddenly yesterday my new listings (and edited listings too) start showing "Inactive - Fix listing issue > Offer was removed > Request selling approval for policy compliance > Reason: Product requires approval to sell"

- Contacted Seller Support (#11608899932) and they said the approval provided for the brand had issues and I needed to click Request Approval, so I did this but it was asking for proof of my purchasing the Branded goods that I'm trying to list. But it's MY Brand, I'm a Handmade seller, the Brand Owner (I've owned the .com and .co.uk domain for 17 years), I make the products and sell the products (dog collars/bow ties/bandanas), I don't buy them in, so I said what am I supposed to submit as I'm the manufacturer??

- Next 2 responses I've had are just copy and paste responses from Seller Support with absolutely no help for my actual situation - "To maintain a safe and trustworthy shopping experience, certain products cannot be listed or sold on Amazon or may be subject to additional requirements because of supply chain authenticity risks. Your account does not currently meet the criteria required to list these products due to account metrics, distribution pathways of the brand, or other factors. If your account becomes eligible to sell this product, you will see "Apply to sell" next to the product in the "Add products" feature in Seller Central."

I've been selling on Amazon Handmade for over 6 years in Pet Supplies / Dog Collars, and nothing has changed, I could list my products with no issue 2 days ago, and then suddenly kaboom "you can't list anymore"!

Any help would be greatly appreciated! :'-(

Loops

The first part I opened was the account through USA .com

if it’s the same as the ASIN on .com the issue is fairly clear.

You are using the brand Alytree in the brand field but then the product is called…

Peloton Bike Mat

That’s the issue. Because you are infringing on the Peloton trademark.

You would need to call it Alytree Bike Mat compatible with Peloton