I am urgently requesting assistance regarding a recurring system-level technical issue with the "uk-18-knife" age verification attribute for our kitchen knife listings.

The Problem

Since July 10, we have received 74 duplicate performance notifications across 7 different ASINs, all alleging that our products lack the "uk-18-knife" attribute. Our products have been deactivated as a result.

We are fully aware of Amazon UK's requirements for selling kitchen knives:

*All products must be sold via FBA ✅

*The "uk-18-knife" flag must be uploaded via spreadsheet or product detail page ✅

We have complied with both requirements from day one.

What We Have Done (All Failed)

*Uploaded the product spreadsheet with full-update multiple times

*Edited each listing in "Manage All Inventory" and confirmed the age restriction setting

*Opened multiple support cases

*Submitted appeals via Account Health

*Each time we upload the spreadsheet, we receive additional performance notifications. The more we try to fix it, the more notifications we receive. We are stuck in a loop.

The Evidence That This Is a System Error:

For our older ASIN, the "uk-18-knife" flag is still visibly present on the front-end product detail page – yet the system continues to send notifications claiming it is missing.

For 3 of the new ASINs that have inventory in FBA, the flag is also present on the front end. For the other 3 new ASINs (currently in transit to FBA), we cannot observe the front end, but we have confirmed the attribute is correctly set in the backend.

This is NOT the first time. We experienced the identical issue in April–May 2026. After an extended process with Seller Support, the issue was eventually resolved manually..

Other sellers on this forum are reporting th exact same problem – the system fails to detect the "uk-18-knife" flag even when it has been correctly uploaded.

The Irony

Seller Support keeps instructing us to "upload the spreadsheet to update the uk-18-knife tag" – which we have already done multiple times. This is a circular response that does not address the underlying system failure.

Our Request:

*Review our case history and confirm this is a recurring system-level issue

*Escalate this matter to the technical team or internal review team – not to Seller Support (who keep giving us the same circular instructions)

*Help stop the repetitive automated notifications for these 7 ASINs

*Assist in manually restoring our products to active status

We are fully compliant sellers who have been selling kitchen knives on Amazon UK for a long time. This recurring system error is causing severe disruption to our business.

Any advice or guidance would be greatly appreciated!

I am 14 years on Amazon and they have never listened to sellers, Amazon and AI knows best, so forget any change asked for by sellers it is not happening.

The only thing that could happen is Amazon could decide to charge £10 a month to use the old seller central, that could happen.

Dear Amazon Seller Support,

I am a UK-based seller and have been selling successfully on Amazon for nearly 10 years. My company is VAT registered, and I have submitted my VAT certificate for account verification. The verification is failing because the legal business name in my Seller Central account shows my full personal name — RICHARD JAMES HATTON — which does not match the name on my VAT certificate / HMRC records.

I fully understand your requirement that "The legal business name must exactly match the name on your VAT certificate." The problem is: I CANNOT EDIT THE LEGAL BUSINESS NAME ANYWHERE IN SELLER CENTRAL.

Every time I go to:

Settings → Account Info → Business Information → Identity Information

The legal business name field is LOCKED / UNEDITABLE. It will only let me change personal contact details — NOT the business name itself. I cannot make the names match, no matter what I try.

I have now called Amazon over 50 times and sent dozens of emails. I have opened two active support cases:

🔹 Case ID: 13267763262

🔹 Case ID: 13264681212

No one has been able to help me, explain how to change this, or make the edit on your side. Every response tells me to go to the same page — which does NOT allow the change.

THIS IS EXTREMELY URGENT:

My account will be deactivated in 32 days. If this is not resolved, 12 people will lose their jobs — my entire team depends on this account.

PLEASE — SOMEONE MUST MANUALLY UPDATE MY LEGAL BUSINESS NAME ON YOUR SYSTEM so it matches my HMRC / VAT registration, or tell me exactly where to click to make this change. I have submitted my VAT certificate — you have the proof — please just update the record so we can continue trading.

I have been a loyal seller for almost a decade. I am not asking for special treatment — I just need the name field unlocked or updated so it matches my VAT certificate.

Current Account Name: Richard James Hatton

Correct Legal Name (per VAT/HMRC): [BASILDON WALLPAPERS]

I await your URGENT PERSONAL ASSISTANCE.

Yours sincerely,

@Seller_sSkzzHms7Kxs6 @Seller_06JS7friV1yzw@Seller_4GjtS9k0cnHHv @Seller_OOVUXZLmb2UEH @Seller_PIHyltK09pbl3 @Seller_GEZPMc4CeQfh6 @Seller_l7Jtck9jxnEA0 @Seller_CnfW62x6yxvJw @Seller_Xeu1yCddlYxed @Seller_xkwDczt8sPSmx @Seller_8hQgfj6OVZYse @Seller_NsKjQqJ8b47IS @Seller_b2AIUT8dwcS0Z @Seller_hme3Wbydd1ihr@Seller_XUNeUuvrQDpgP@Seller_GEZPMc4CeQfh6@Seller_Ug6VgILrMyyhZ @Seller_pfmAG3Qx211yJ

We have sold on here for 5 years - However I thought it was just us having these issues. Amazon are asking us for invoicing from suppliers. First it was it must show 10 or more of the same item by the same brand - NOW it must show 100 items. Then they have over £1000 in the account of goods sold and due to us and for the 3rd time in 6 months we have had to borrow to keep the business going. Last pay out was £13.60 with £1340 still owing to us. Its a big shame because we are both making money but Amazon seem to be trying hardest to stop us where they can.

I get pestered constantly from Amazon in other EU countries even though I do not sell there. The latest one is today where I have had around 10 emails from different Amazon EU countries saying:

"Your Amazon.de account requires verification details within 30 days of receiving this email. If this verification is not completed, your account will be deactivated and transfers will be restricted."

I am sure I went through and deactivated them all but it seems that Amazon worms its way back in and constantly recognises me as selling there.

1) how do I stop this nonsense once and for all?

2) Do I have to submit evidence to each and every country individually?

3) Can it affect my UK account if I don't?

Thanks.