Dear Amazon Seller Support Team,
I’m posting here because I’ve exhausted the standard support channels and need help from a Community Manager to escalate an advertising spend limit issue.
Our situation:
Our advertising account has been capped at £10/day for over two weeks.
This allows for only around 10 clicks per day, which is effectively no meaningful advertising exposure.
We have FBA inventory sitting in Amazon fulfilment centres, accruing storage fees, and we cannot generate sales velocity to launch and rank our products.
Our account record:
We have made 9 consecutive on-time advertising payments, including a £150 invoice paid today.
No late payments, no failed payments, no outstanding advertising invoices or unpaid orders.
The credit card linked to our advertising account is verified and has sufficient available balance.
Our seller account balance is also sufficient to cover all advertising costs.
Account Health is clean: no performance notifications, policy violations, or compliance issues.
European KYC verification is fully completed.
What we’ve tried:
We contacted Amazon Advertising Support and were told the limit is a standard feature and cannot be manually adjusted.
We have already waited more than two weeks for an automatic increase, but nothing has changed.
We opened a case and received only a standard and auto response. The 10£budget cap still exist
What we’re asking for:
We are not asking Amazon to bypass its risk controls. We are asking for a manual review based on our strong payment history and clean account record. If the frontline team cannot adjust this, please escalate this case to the internal team responsible for advertising spend limits.
Could a Community Manager please help escalate this?
@Seller_khUF6HPR2AHxu @Seller_8hQgfj6OVZYse @Seller_PIHyltK09pbl3 @Seller_t9kvdr2yixQej @Seller_4GjtS9k0cnHHv @Seller_QTT5oP45IFvQZ @Seller_seuhA2HFFSUGv @Seller_gAhPNiLrkfTcr @Seller_dnxnrsZIeTNo3 @Seller_khUF6HPR2AHxu
Thank you for your time and assistance.
Hello Amazon Seller Forums,
I am looking for guidance and assistance regarding an unresolved FBA inbound shipment discrepancy. I would appreciate it if a Community Manager could review the case and advise whether it can be escalated to the appropriate internal team for a manual investigation.
Shipment Information
Shipment ID: FBA15M0316WZ
Reference ID: 16EJHKKV
Fulfillment Center: LBA4
Carrier-reported delivery date: August 27, 2026
Seller Support Case ID: 13259926462
Total cartons shipped: 10
Total units shipped: 540
Units currently recorded as received: 216
Units currently unaccounted for: 324
This is not simply a unit-level receiving discrepancy.
Based on the documented packing configuration, the discrepancy corresponds exactly to six complete cartons.
The shipment contained 10 cartons, with the same packing configuration for each carton:
54 units per carton
Dimensions: 45 × 30 × 54 cm
Weight: approximately 12.5 kg per carton
Total shipment weight: approximately 125 kg
Receiving Discrepancy
According to our packing list, the shipment contained:
SKU A
Expected: 500 units
Received: 200 units
Discrepancy: 300 units
SKU B
Expected: 40 units
Received: 16 units
Discrepancy: 24 units
Therefore, Amazon's receiving records currently account for only 216 of the 540 units shipped, leaving 324 units unaccounted for.
Based on the carton configuration, 324 units correspond exactly to 6 full cartons (6 × 54 units).
For privacy reasons, I have not included the complete SKU/FNSKU details in this public post. We have the packing list, shipment information, carrier delivery confirmation/POD, and other supporting documentation available and can provide them if needed.Looking for Guidance Regarding an Unresolved FBA Inbound Shipment Discrepancy – Shipment FBA15M0316WZ
Previous Seller Support Case
We have already contacted Amazon Selling Partner Support regarding this issue under Case ID 13259926462.
However, the latest response appears to be a standard/template response and does not seem to address the specific circumstances of this shipment, particularly the fact that:
The carrier reports the shipment as delivered to Amazon's fulfillment center on August 27, 2026;
The shipment consisted of 10 cartons with a consistent packing configuration;
Amazon's receiving records currently account for only 216 of the 540 units;
The remaining 324 units represent 6 complete cartons based on the documented packing configuration.
The response did not provide a detailed reconciliation of the shipment at the carton or receiving level, nor did it explain what happened to the unaccounted-for units after delivery.
Assistance Requested
I completely understand that inbound shipments can sometimes experience receiving delays or discrepancies, and I am not looking to dispute the standard process.
At this point, I would simply appreciate assistance in determining whether the shipment can receive a manual investigation beyond the standard Seller Support workflow.
If possible, could a Community Manager please review Case 13259926462 and help escalate it to the appropriate FBA Inbound / Receiving / Inventory Reconciliation team?
In particular, we would appreciate a review of:
The receiving records for Shipment FBA15M0316WZ at LBA4;
Carton-level receiving and scanning records;
The shipment's carton count and receiving history;
Any internal inventory movements or transfers associated with the shipment;
Whether the 324 currently unaccounted-for units can be located and reconciled.
If the missing inventory cannot be located after the investigation, we would also appreciate guidance regarding the applicable reimbursement process.
We have the packing list, shipment information, carrier delivery confirmation/POD, and other supporting documentation available and can provide them if needed.
Thank you very much for taking the time to review this. We would greatly appreciate any guidance or assistance from a Community Manager in getting this shipment manually reviewed.
Hello,
My UK seller account had previously been suspended due to a verification issue.
Recently, I updated my address information through my Canada seller account. When I entered my new address, I noticed that this automatically triggered a new validation process for my UK account as well.
The address verification was completed and approved very quickly for my Canada and Mexico accounts. However, my UK account is still showing “We are validating your information.”
Amazon states that the review can take up to 10 working days, and this period will end on Wednesday, September 16. I have not received any request for additional documents or information.
Has anyone experienced a similar situation with their UK account? What usually happens when the 10-working-day period ends? If the information is approved, could this validation also help resolve the previous verification-related suspension, or are these handled as separate processes?
Any guidance from sellers who have experienced this would be greatly appreciated.
Thank you.
Dear Amazon Seller Support,
I am a UK-based seller and have been selling successfully on Amazon for nearly 10 years. My company is VAT registered, and I have submitted my VAT certificate for account verification. The verification is failing because the legal business name in my Seller Central account shows my full personal name — RICHARD JAMES HATTON — which does not match the name on my VAT certificate / HMRC records.
I fully understand your requirement that "The legal business name must exactly match the name on your VAT certificate." The problem is: I CANNOT EDIT THE LEGAL BUSINESS NAME ANYWHERE IN SELLER CENTRAL.
Every time I go to:
Settings → Account Info → Business Information → Identity Information
The legal business name field is LOCKED / UNEDITABLE. It will only let me change personal contact details — NOT the business name itself. I cannot make the names match, no matter what I try.
I have now called Amazon over 50 times and sent dozens of emails. I have opened two active support cases:
🔹 Case ID: 13267763262
🔹 Case ID: 13264681212
No one has been able to help me, explain how to change this, or make the edit on your side. Every response tells me to go to the same page — which does NOT allow the change.
THIS IS EXTREMELY URGENT:
My account will be deactivated in 32 days. If this is not resolved, 12 people will lose their jobs — my entire team depends on this account.
PLEASE — SOMEONE MUST MANUALLY UPDATE MY LEGAL BUSINESS NAME ON YOUR SYSTEM so it matches my HMRC / VAT registration, or tell me exactly where to click to make this change. I have submitted my VAT certificate — you have the proof — please just update the record so we can continue trading.
I have been a loyal seller for almost a decade. I am not asking for special treatment — I just need the name field unlocked or updated so it matches my VAT certificate.
Current Account Name: Richard James Hatton
Correct Legal Name (per VAT/HMRC): [BASILDON WALLPAPERS]
I await your URGENT PERSONAL ASSISTANCE.
Yours sincerely,
@Seller_sSkzzHms7Kxs6 @Seller_06JS7friV1yzw@Seller_4GjtS9k0cnHHv @Seller_OOVUXZLmb2UEH @Seller_PIHyltK09pbl3 @Seller_GEZPMc4CeQfh6 @Seller_l7Jtck9jxnEA0 @Seller_CnfW62x6yxvJw @Seller_Xeu1yCddlYxed @Seller_xkwDczt8sPSmx @Seller_8hQgfj6OVZYse @Seller_NsKjQqJ8b47IS @Seller_b2AIUT8dwcS0Z @Seller_hme3Wbydd1ihr@Seller_XUNeUuvrQDpgP@Seller_GEZPMc4CeQfh6@Seller_Ug6VgILrMyyhZ @Seller_pfmAG3Qx211yJ
We have sold on here for 5 years - However I thought it was just us having these issues. Amazon are asking us for invoicing from suppliers. First it was it must show 10 or more of the same item by the same brand - NOW it must show 100 items. Then they have over £1000 in the account of goods sold and due to us and for the 3rd time in 6 months we have had to borrow to keep the business going. Last pay out was £13.60 with £1340 still owing to us. Its a big shame because we are both making money but Amazon seem to be trying hardest to stop us where they can.
I get pestered constantly from Amazon in other EU countries even though I do not sell there. The latest one is today where I have had around 10 emails from different Amazon EU countries saying:
"Your Amazon.de account requires verification details within 30 days of receiving this email. If this verification is not completed, your account will be deactivated and transfers will be restricted."
I am sure I went through and deactivated them all but it seems that Amazon worms its way back in and constantly recognises me as selling there.
1) how do I stop this nonsense once and for all?
2) Do I have to submit evidence to each and every country individually?
3) Can it affect my UK account if I don't?
Thanks.
Dear Amazon Moderators,
We are requesting moderator assistance with an unresolved FBA inbound shipment issue.
Shipment ID: FBA15LWHXQY7
Case ID: 13214485052
Fulfillment Centre: LBA4
Carrier: Amazon Freight – Shipment 2240145301
We have repeatedly contacted Seller Support and have now submitted a complete evidence package, but the latest response on September 15, 2026 repeated the same standard reimbursement denial without addressing the new evidence.
Key facts:
- Amazon Freight records the shipment as 73 boxes / 3 UK pallets / 1,075.53 kg.
- The CMR states that the shipper counted and loaded the freight and that the driver confirmed there were no changes to the shipment details.
- Amazon Freight confirmed delivery to LBA4 on August 10, 2026.
- We also obtained written confirmation that the goods were unloaded on August 10.
- Amazon’s earlier investigation reported 169 units missing.
- Amazon’s latest investigation now reports only 125 units missing.
Therefore, 44 units previously classified as missing are no longer classified as missing, but Seller Support has not explained what happened to these 44 units or why Amazon’s receiving records changed after the previous investigation.
The remaining 125 units correspond to 40 full cartons, not random individual-unit shortages.
We have specifically asked Seller Support to investigate the receiving records and the 44-unit discrepancy, but the responses continue to repeat only that POD does not prove the exact quantity received.
We are not asking Amazon to rely solely on the POD.
We are requesting review of the complete evidence and Amazon’s own changing receiving records.
Could an Amazon moderator please help escalate Case 13214485052 to the appropriate FBA Inbound / LBA4 Receiving investigation team for a substantive review?
Thank you.
I want to give multi discount if customer buy same SKU in multiple quantity. But Amazon FBA charges fee per item. If FBA fee for 1 unit is £4, even if I will give 10% discount for two items, I will be charged £8. In reality when we sell as FBM, normally if we most couriers charge same rate up to 2 kg parcel. Weight of 1 item is 1 kg just to make things easier.
I think amazon should discount FBA fee if number of units increase for Small and standard parcels. This will allow sellers to give more multi discount and order value will increase too.
Amazon team is busy making changes in how seller central look but they are not thinking on this issue. Am I missing somethign?
Hi I have been selling about 10 years on Amazon, I registered a brand name and have usually listed products under that name
Recently I have left the brand name blank but now i see that I have to update the brand details.
I make my own products and design most of them
I do not have a trademark and to not intend to purchase one, my products are mainly too small for a trademark anyway.
I now cannot update or change any of my listings, is there vanyway that I can continue to list and sell on Amazon?
Amazon Warehousing and Distribution (AWD) is now available in Germany, France, Italy, Spain and the United Kingdom. AWD helps you address supply chain challenges by providing flat-rate, long-term bulk storage in Amazon distribution centres with automated replenishment to Fulfilment by Amazon (FBA) fulfilment centres across Europe.
When you use AWD, you can:
Prepare for peak season with AWD
With Black Friday and Cyber Monday approaching, now is the time to position your inventory in AWD so you can stay in stock during the highest-demand sales events of the year.
To use AWD to maximise your sales potential and ensure timely shipment and faster delivery, keep the following dates in mind:
AWD peak storage promotion
From 1 October to 31 December 2026, we’ll waive AWD storage fee for all eligible inventory stored at our Europe AWD distribution centres. All other AWD fees (inbound processing, outbound processing and transportation) apply at standard rates. Storage fee resumes 1 January 2027.
For more information, go to AWD Fees. To help you plan for the busiest season of the year, go to the Q4 Peak readiness playbook.
Go to Amazon Warehousing and Distribution, select Send to AWD, and follow the prompts to create your first shipment.
By using AWD, you agree to the Amazon Warehousing and Distribution program policy.